Analysis Of Twelve Angry Men - 1758 Words

â€Å"Twelve Angry Men† is an American film in which one person – Juror No8 – was able to convince the other 11 Jurors to vote â€Å"not guilty† in a murder trial, although all jurors pre-voted otherwise in the first minutes of counseling. The speeches of Juror No8 can provide a valuable example of different effective negotiation techniques. Thus, the aim of this paper is to analyze negotiation strategies of Juror No8 and to show how they can be used in personal and professional life to reach a certain goal. The first technique applied by Juror No8 is imagining a situation from personal perspective. He started cautiously with referring to his own actions in similar situation and used such phrases as â€Å"I kept putting myself in the kids place†¦Ã¢â‚¬ , â€Å"If†¦show more content†¦In the movie, Juror No8 made other jurors consider the situation from two perspectives - assuming that the boy on trial is guilty (â€Å"Supposing he did kill his father†¦.†) and assuming that the boy is not guilty (â€Å"Supposing they [facts] are wrong†¦?†, â€Å"Supposing the boy is not guilty†¦Ã¢â‚¬ ) (â€Å"12 Angry Men†, 1957). Technique #2 can be effectively used in personal life in cases where you have to convince a member of your family or a friend to choose a vacation destination, a house to buy, or even choose a place to have dinner. To do that, you need to make your partner imagine a situation in which he/she is on vacation, in a house or a re staurant that you want. The strategy of Assumption can be effectively used in advertising in order to make consumers see how their lives will change â€Å"assuming† they have a product, for example, assuming how a woman would feel if she had an advertised brand bag or shoes. Advertising campaigns can also use Assumption strategy to compare two products – imagining using brand product vs the commonly used one. Generalization is another technique that helped Juror No8 to convince other jurors. It is a well-known Sherlock Holmes’ deductive method of investigation in which what is known to be true about all people is applied to a particular person. This strategy can also be called a rational–based approach in which the negotiator uses reason to convince the opponent (Lewicki et al., 2014). Juror No8 implemented this technique toShow MoreRelatedAnalysis on Twelve Angry Men1086 Words   |  4 PagesAnalysis on Twelve Angry Men The movie Twelve Angry Men portrays an array of group dynamics by including the structure and functioning of groups, as well as the different types of roles each character plays along with their conflicts. The film displays these elements through a jury deliberation and the joint effort and the functioning of several minds together to search for the truth. These are just a few characteristics of group dynamics at work that is seen throughout the film. Group Purpose andRead MoreAnalysis Of The Movie Twelve Angry Men 890 Words   |  4 PagesTwelve Angry Men Introduction The movie â€Å"Twelve Angry Men,† portrays the story of twelve jurors from different walks of life and how they came to a difficult decision regarding the life of an eighteen year old Puerto Rican defendant. The defendant is on trial for premeditated first degree murder of his father. The scene takes place in a New York City jury room. The evidence presented to the jury alleged the youth murdered his father with a switchblade the night of the murder. The story began atRead MoreAnalysis Of The Movie Twelve Angry Men 786 Words   |  4 Pageshas equal value These two topics seem very essential for a team effectiveness because it shows the accountability and value of each team member. The movie â€Å"Twelve angry men† is a perfect example to illustrate these two topics. In that movie, twelves men were assigned by the judge to decide if or not a young man murdered his father. These men came from different background, did not know each other but had something in common: the goal for which they found themselves in that team. Obviously, conflictRead MoreTwelve Angry Men Character Analysis948 Words   |  4 PagesTwelve Angry Men, by Reginald Rose, is a play about a jury trying to come to a verdict that will determine whether or not a teenage boy will be put on death row. 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Henry Fonda is the only one who voted the accused as not guilty because he doesnt want to send the defendant to the deathRead MoreAnalysis Of Twelve Angry Men By Reginald Rose2345 Words   |  10 PagesExtended Analysis Twelve Angry Men Justice is a concept that is crucial to a fair and just society. For hundreds of years, countries have developed constitutions and other documents in place to form justice for those within the country. In Twelve Angry Men by Reginald Rose, the idea of justice is bounced around by twelve men on a jury. These men have the unthinkable decisions of whether a suspected murderer is given the death penalty or able to walk free. The jury in Twelve Angry Men made the mostRead MoreLeadership Analysis â€Å"Twelve Angry Men† Essay2868 Words   |  12 Pagesï » ¿ Leadership Analysis â€Å"Twelve Angry Men† Olu Adewumi NCLC 375: Prof. Ampthor The movie â€Å"Twelve Angry Men† is about twelve male jurors, brought together in a deliberation room to decide whether a boy is guilty of killing his father. The deliberation starts with an 11-1 vote for guilty. As the movie progresses, the one man who had a reasonable doubt about the guilt or innocent of the young boy, convinces theRead MoreAnalysis of Conformity and Group Influence in Twelve Angry Men912 Words   |  4 PagesAnalysis of Conformity and Group Influence in Twelve Angry Men Introduction The film â€Å"Twelve Angry Men† directed by Sidney Lumet illustrates many social psychological principles. 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It is a play that directly appeals to our sense of justice and equality and questions audiences to contemplate the a rguments on a ‘fair trial’ in a judicial process when ‘reasonableRead MoreTwelve Angry Men Juror 8 Analysis1084 Words   |  5 PagesJustice or Freedom In the drama Twelve Angry Men by Reginald Rose, juror 8 does a good job in persuading the other jurors to listen and reconsider the evidence. He uses his rhetorical appeals to captivate the other jurors attention. He gains an authority towards the other jurors which makes them trust him more. Juror 8 deconstructs the testimony and evidence with his rhetorical appeal to make the other jurors consider the innocence of the defendant. First, Juror 8 establishes his credibility to

Information Policies in Organizations Free Essays

The information age has brought about rapid changes to the ways in which businesses conduct day to day operations. Although this move to electronic commerce has resulted in extraordinary advantages in terms of speed and cost-effectiveness of business, it also presents new challenges in the workplace. The information that is available to everyone on the internet, and more particularly to individuals within an organization is far greater now than it was just a few years ago. We will write a custom essay sample on Information Policies in Organizations or any similar topic only for you Order Now Despite the obvious advantages of this forward movement of technology, it creates a severe problem with control of information. Whereas organizational information in the past would typically follow a formal chain of command or an informal office communication network, it can now be passed around the world in milliseconds over the internet. Implementing and maintaining a set of checks and balances to ensure that e-mail and other means of electronic communication are used only in an acceptable manner can prove to be a difficult, time-consuming and costly endeavor. Therefore it is critical for any organization to establish policies and procedures for dealing with these problems in order to ensure the company is not faced with a liability problem for the distribution of indecent, harassing or protected information. A good starting point for an organization to try to minimize exposure to these sort of problems is by defining what is and what is not acceptable use of e-mail and other office communication systems. Policies and procedures can then be developed around this definition. Acceptable use is defined as the use of e-mail and other company information systems for business purposes. The policies and procedures regarding acceptable use must be in writing and be communicated to all the employees of the organization. A written policy should include some of the following the key elements which are necessary for a typical organization entering the information age. Define what is and is not appropriate use of company communication systems. This definition must be congruent with other company policies. For example, it should outline what is considered to be offensive or harassing material and the policy should clearly state that the company lines of communication are not to be used to distribute this sort of material. Furthermore, this definition should be all-inclusive in that it must cover all types of potential problems; from discrimination, to individuals personal information rights. The reason this is so critical is because this definition will form the framework of the company’s information policy and will therefore be the critical legal element which stands to prevent these potential problems and serves to protect the company from liability should problems occur regardless of existing policies. In order to protect the company further from exposure to legal action, the formal policy must also include the procedure that employees can follow should their rights be infringed upon. Not only should victims of e-mail harassment or discrimination be encouraged to come forward and report the problem, they must also be assured that the company will not let such action affect the employee in any negative way. Otherwise the organization is leaving themselves open to allegations of covering up or failing to follow through on employee complaints. The policy must state that such reports will be kept in the strictest confidence and that victim is free to report an incident to someone other than their direct supervisor if necessary. Generating the confidence necessary for someone to come forward with allegations of harassment involving misuse of company information systems can be improved by clearly stating in the company policy that each complaint will be investigated thoroughly. Although the previous policies may foster openness with regard to reporting problems in the organization, they do not do a great deal to prevent the problem. Therefore it is crucial that the policy state the legal implications for everyone involved in such an incident. This portion of the policy should state that victims will be free from retaliatory actions from management and other employees and that those responsible for investigation will keep all information as confident as possible and conduct the investigation as objectively as possible. Most importantly however, the consequences for those who are guilty of causing the problems must be clearly outlined. Prompt and decisive disciplinary action should be administered as soon as anyone in the company is found guilty of wrongdoing. It would be foolish for management to expect that such a policy would exempt the organization from minor complaints or even large scale law suits resulting from information systems misuse. It is necessary for organizations to educate their employees on the proper use company communication systems and it is best to do this at the initial orientation phase of an employees career. Since most companies hire on a continual basis, it would be tedious to train new employees using a standard lecture method. The use of programmed instruction and computer based training can help to alleviate this problem through the use of pre-programmed software specific to the companies needs. This sort of training would save time by introducing new employees to standard procedures such as logging on and conducting daily communications. Computer based training can also make reference to company policy and procedure including rights of victims and consequences of those guilty of misuse. A self-administered computer based training program can be developed using standard office applications such as Microsoft Office and can be generated by a knowledgeable user in just a few days. This type of training program must be supplemented by a hardcopy of standard rules and procedures for use of company e-mail and also include a copy of the company’s policy as previously outlined. Each new employee would be required to complete the self-administered training program and to sign a copy of the company’s polices and procedures before receiving e-mail authorization. Once in place, this programmed instruction can be further modified to include guidelines for storing classified documents and messages. Certain information that is passed through company information lines is not intended to go outside of the organization and it is important for management to make sure all employees are aware that they are responsible for protecting company information. Computer based training can also teach new employees how to manage their e-mail files so that important messages are stored in a received file in which only that employee can access with their personal password. It is very difficult to ensure all employees follow e-mail polices and procedures, particularly if the company’s computers have internet access and can sent e-mail to outside organizations from within the company. Periodically reminding staff about the sensitive nature of company information and frequent changing of passwords can help to prevent distribution of important information to those with no need or right to the information. In the case of highly sensitive documents, it is possible to arrange communication networks so that the important documents or data can only be accessed on certain computer terminals. This will allow the company to install firewalls, which can be useful for guarding the integrity of the information. How to cite Information Policies in Organizations, Essay examples

Green Ocean Strategy Case Study - Lenovo United Kingdom

Question: How Green Ocean Strategy is Helping in Better Customer Retention and Customer Loyalty? Answer: Chapter 1: Conceptual framework 1.1 Introduction The market is growing with the increase in competitions, it has assessed that the customers has become more familiar environmental friendly product and services. Most of the business entities have becoming more conscious in respect of environmental attributes and elements to be engaged in the p-production of their goods and services (Mei, 2013). The green ocean strategy is adopted by the business entities for creating business opportunities by contributions in environmental developments. As per the assessment, Green ocean strategy solutions provide new conceptions for segmentations, market focusing, business territory evaluations with sustainable development and innovations (Green, 2010). In then analysis, the strategic approach is focused on transforming determinations of business more to customer service than product orientations. It helps to engage sustainable innovations and development in the product and services so that nit can able to enhance the market share of business organ izations. Sustainability, innovations and design enhances the product durability quality and performance by which the organisations able to create proper customer base and loyalty. As per the analysis the implications of the green ocean strategies the market analysis and segmentations are based on the customer needs and requirements. The research proposal is based on providing a critical and detailed analysis on the impact of green ocean strategies to create proper customer retention and customer loyalty for the UK based company Lenovo. With the engagement of research proposal, a proper learning and knowledge on the impact of green ocean strategy can be evaluated for enhancing the customer base and customer loyalty for the particular product or service. 1.2 Aims and objectives As per the selected topic, the aim of the research will be to focus and analyze elements and factors of green ocean strategy that can enhance the customer retention and customer loyalty of a business organization. Then particular topic will engage a brief study on relationships within the strategic approach of Green ocean and elements that enhance the customer retention and loyalty. The researcher has selected a case study of multinational computer technology and electronic gadget manufacturing comp-any Lenovo operating in United Kingdom. The engagement of different model, theories and approaches help to define the extent of Green Ocean strategy to enhance the customer base and customer loyalty for the company. For further penetration of the research, researcher based on the aim of the study has framed the objectives. The objectives for the research study have been framed as following: To analyze the role of Green Ocean strategy in increasing innovations and development of product or services To analyze the significance of Green ocean strategy in Lenovo To investigate the element of green ocean strategy in increasing customer loyalty of Lenovo To evaluate relationship between customer retention and Green ocean strategy of Lenovo 1.3 Research Question Based on the aims and objectives the researches questions are prepared to make more detailed analysis and evaluations on the research topic are framed as following: What is the role of Green ocean strategy to increase innovations and development of the product and services? What is the significance and use of Green oceans strategy in business operations of Lenovo? How elements of Green Ocean strategy can increase customer loyalty of Lenovo? What is the relationship between customer retention and green ocean strategy of Lenovo? How factors of green ocean strategy can increase customer retentions in Lenovo? 1.4 Rationale of the study As per the rationale of the study, the topic has been selected to analyses and evaluates the extent of impact of the Green Ocean strategy in increasing the customer loyalty and retentions. The Green ocean strategies is been used by most of the business entities to enhance high sustainable development and creativity in the product and services (Leavy, 2009). In the analysis, the strategy is more focused on the services quality and critical thinking on enhancing the customer base of business organizations. As per the assessment, with the engagement of this research study critical analysis and evaluations on the factors, approaches, conceptions and applications of Green Ocean strategy to be assessed (Taylor, 2013). It enhance knowledge and learning on the factors of this strategy increasing more quality based and sustainable service and impact of this sustainability and innovations can provide customer base and loyalty to a business organizations. Implications of the research help to ev aluate the factors of this strategy hat create relationship and influence customer attaint ion towards the product and service been introduced by the company (Kerton et al. 2013). However, the study provide positive implications of the green ocean strategy thus will not cover the overall impact of particular strategic approach on the business operations and increasing customer base, retention and loyalty. Chapter 2: Theoretical Framework 2.1 Theories of Customer retention and customer loyalty As per the standardizations of service quality theory, the customer retention is based on the loyalty and satisfactions of the customer. The customer retentions are been evaluated and assessed by evaluating the quality and experience level of customers to repurchase the product by repeated times (Nili and Keramati, 2012). In the theoretical approach of standardized customer service, the customer retentions evaluators long term attachment possibilities of customers with the particular product or brand in the market place. In the model of customer retention, it is been formed by brand image, customer value, customer experiences, product or service quality and loyalty of the customers (Tsao, 2012). Figure 1: Customer Retention (Source: Morton, 2013, pp- 75) In the other hand, the customer loyalty theory is based on believe and perceptions of the consumers on quality, benefits and features of the product and service been introduced by the business organizations in the market place. The analysis assess the loyalty of the customers are evaluated on the decision making procedure of the customers. As per the target market theory, the customer loyalty is based on the needs perceptions and expectations to be met by the organizations continuously (Olson, 2008). 2.2 Green ocean strategy The Green Ocean Strategy evaluates the sustainability and innovations in the product to enhance its quality relevancy and presentations in the market place. In the analysis the scope of the strategic approach of green ocean providing and changing trend to the lifestyle that has been accepted by the customers (Mei, 2013). As per the analysis, the customers are more conscious and depend on the environmental friendly and healthy products leaving which is accepted by the market. The theory of sustainable growth and development of the business defines; green ocean strategy is able to create more value concern to product and customer service. As per the analysis the implications of green ocean strategy drives the product orientations more towards providing sustainable service which create customer base and satisfaction level more efficiently (Kerton et al. 2013). In the analysis, the strategic approach of Green Ocean establishes a different and more critical targeting of the market. The implications of the green ocean strategy are based on the carbon emissions, environmental resource implications and minimizing pollutions. In other manner, the green ocean strategic approach creates proper corporate responsibility that enhances the customer attentions towards environmental friendly product introduced by the company (Nili and Keramati, 2012). Figure 2: Elements of Green Ocean Strategy (Source: Kerton et al. 2013, pp- 860) 2.3 Impact of Green ocean strategy The red ocean strategic approach enhances proper competitive advantage and edge for the market and Blue Ocean provides innovations and creativity to product or service to enhance its quality and presentations (Taylor, 2013). The green ocean strategic approached is the hybrid of Red Ocean and blue ocean strategy. It engages competitions and innovations in the production make it more durable and sustainable in the market place. As per the analysis, the green ocean strategy provides competitive edge and creativity to the product that makes the product more service oriented and attractive to the customers (Morton, 2013). Implications of this strategic approach in the business decline the wastage and cost of product that help the company to maintain standard pricing of product as per customer perceptions. The business entities able to provide more creative inventions in product or service with new technologies that are able to create opportunity of business in the market place (Olson, 2008). Innovations creativity and competitive advantage of the product create proper sustainability and durability formed by green ocean strategy. Implications of the strategic approach enhance the customer attraction, satisfaction and retentions with the product and services as consumer seek for innovative quality and standard price product in the market (Green, 2010). Chapter 3: Methodological Framework 3.1 Research Strategy and methodology The primary research data collection method is raw data collections from the participants on a particular research topic (McNiff and Whitehead, 2006). As per the analysis the primary data are been used to enhance practical information and data which focuses on the requirement and need of the study. In the other hand the secondary data is also used to gather theoretical conceptions and application to provide more better and clear understanding on the topic (Harrison and Reilly, 2011). In the particular research, the primary data sources were to be used for interaction with the customer and managers of Lenovo Group Limited. It will help to gather information as per the framed objectives of research. Figure 3: Data collection sources and technique (Source: Toloie-Eshlaghy et al. 2011, pp- 110) The random sampling technique has been used to select 50 customers and 5 managers of Lenovo to gather information by sample questionnaire. In the analysis, qualitative data technique has been used to evaluate narrative and theoretical information from the managers of company (Saunders et al. 2006). In the other hand with the help to survey questionnaire, a statistical information been gathered from the customers of the company. In the research a mixed approach has been used developing qualitative and quantitative information on tureen ocean strategy impact on customer retention and loyalty. 3.2 Logistical and Ethical Considerations As per the logistical considerations, the researcher wills appointments with the managers of Lenovo Group Limited United Kingdom and makes a telephonic interview to gather qualitative data on the topic. In relationsto the customers, an online interview via Facebook will be conducted with the distribution of sample questionnaire for gathering information on the research topic. There are some basic ethical considerations to be adopted and maintained by the researcher while conducting the particular research study (Magilvy and Thomas, 2009). As per the assessment, the information gathered on the topic to be used for the research only and cannot be shared with third individuals not related to research. The respondents are not to be pressurized for providing responses on the questions designed by researcher (Truscott et al. 2010). The respondents information need to be confidential if it is been requested and there should not be any external pressures to be made on the respondents for participating in the research. A Gantt chart has been designed to provide information on flow of research as per the time scheduling assessed (Collis and Hussey, 2009) (with reference to appendix) Chapter 4: Analytical Framework 4.1 Outcomes and findings As per the expected outcomes and findings, that will be extracted from the primary data collection provide critical evaluation on green ocean strategy impact on customer loyalty and retention of Lenovo. The evaluation and learning provide brief evaluation on factors and approaches of green ocean strategy that helps to make sustainable development of the product and service of organisation. It will also help to extract positive and negative impact green ocean strategy in enhancing the customer retention and loyalty. Qualitative and quantitative research results enhance factors elements and relationships between strategic approach of Green Ocean and customer retention and loyalty. The expected finding of research will also provide information on use of factors of green ocean strategies to sustainably grow market demand and attractions of the customers. 5.0 Conclusion The dissertations will provide critical evaluations and analysis of impact and significance of green ocean strategy for enhancing better customer retention and loyalty. In the particular study, the researcher focuses on factors and elements of green oceans strategy in prospect of chosen organizations Lenovo Group Ltd, UK. With the implications of primary data analysis, the researcher will able to extract information on better customer retention and customer loyalty of company through green ocean strategy. List of References Books Collis, J. and Hussey, R. (2009) Business Research, A Practical Guide for Undergraduate and Post Graduate Students, London: Palgrave, McNiff, J. and Whitehead, J. (2006) Action Research, London: Sage Mei, Z. (2013). On the Green Wave in Weibo Ocean. Kbenhavn. Morton, L. (2013). Strategy and Command. Greenock: 232 Celsius. Saunders, M. et al (2006) Research Methods for Business Students, Harlow: Prentice Hall. Taylor, P. (2013). The Thirty-Six Stratagems. Oxford: Infinite Ideas. Journals Green, J. (2010). Ocean tides and resonance. Ocean Dynamics, 60(5), pp.1243-1253. Harrison, R. L. and Reilly, T. M. (2011) "Mixed methods designs in marketing research", Qualitative Market Research: an International Journal, 14(1), pp. 7 26 Kerton, F., Liu, Y., Omari, K. and Hawboldt, K. (2013). Green chemistry and the ocean-based biorefinery. Green Chem., 15(4), p.860. Leavy, B. (2009). The green imperative: innovation opportunity. Strategy Leadership, 37(1). Magilvy, J. K. and Thomas, E. (2009) A first qualitative project: Qualitative description design for novice researcher, Journal of the Society for Paediatric Nurses, vol. 14, no. 1, pp. 298-300. Nili, A. and Keramati, A. (2012). Customer Retention Programs of CRM and Customer Retention in E-Banking. International Journal of E-Entrepreneurship and Innovation, 3(1), pp.18-32 Olson, E. (2008). Creating an enterprise level green strategy. Journal of Business Strategy, 29(2), pp.22-30 Toloie-Eshlaghy, A., Chitsaz, S., Karimian, L. and Charkhchi, R. (2011) A Classification of Qualitative Research Methods, Research Journal of International Studies, 20, 106-152. Truscott, D. M., Smith, S., Thornton-Reid, F., Williams, B. and Matthews, M. (2010) A cross-disciplinary examination of the prevalence of mixed methods in educational research: 1995-2005, International Journal of Social Research Methodology, 13(4), pp. 317-328 Tsao, H. (2012). Budget allocation for customer acquisition and retention while balancing market share growth and customer equity. Mark Lett, 24(1), pp.1-11 Appendix Table 1: Gantt Chart

Marketing Engineering Ford Hotel Essay Example

Marketing Engineering Ford Hotel Essay Curso: Analisis Cuantitativo y Toma de decisiones: Fecha: 09 Marzo 2013 Integrantes: Monica Calderon Monica Chavez Monica Escobar Julio Jaramillo Sandra Saco Vertiz Case 3: Positioning the Infiniti G20 EXERCISES 1. Using the data in Exhibit 1 and the associated perceptual mapping software, describe the two (or, if applicable, three) dimensions underlying the perceptual maps that you generated. Based on these maps, how do people in this market perceive the Infiniti G20 compared with its competitors? El G20 es visto como un automovil atractivo y exitoso. Muy bien posicionado junto a otras marcas de la gama como BMW y Honda 2. Infiniti promoted the G20 as a Japanese car (basic version $17,500) with a German feel, basically a car that was like the BMW 318i ($20,000), but lower priced. Is this a credible claim, given the perceptions and preferences of the respondents? Los 2 principales competidores del G20 son BMW 318i and the Honda Prelude. Es una dificil tarea promocionar el G20 sobre el BMW 318i en alto prestigio y atractivo; este ultimo punto punto es subjetivo y los gustos del publico pueden cambiar facilmente. El prestigio del auto puede ser promocionado, pero con menor precio del G20 vs BMW, el publico podria percibir que el auto mas caro es el que mas prestigio tiene. De acuerdo a la data y en comparacion con el BMW 318i, el G20 tiene menor precio, elevado ahorro en combustible y larga garantia. Promocionar estos puntos del mercado el G20 tiene un gran valor sobre el BMW 318i es la mejor solucion y puede ser muy bien apreciado por los consumidores. 3. Which attributes are most important in influencing preference for these cars in the three segments (S1, S2 and S3) shown on these maps? We will write a custom essay sample on Marketing Engineering Ford Hotel specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Engineering Ford Hotel specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Engineering Ford Hotel specifically for you FOR ONLY $16.38 $13.9/page Hire Writer To which segment(s) would you market the Infiniti G20? How would you reposition the Infiniti G20 to best suit the chosen segment(s)? Briefly describe the marketing program you would use to target the chosen segment(s). Los mas importantes atributos por segmento son: Segment 1 (S1): Hi Prestige, Quiet, Interesting, and Common. Segment 2 (S2): Roomy, Easy Service, and Sporty. Segment 3 (S3): Unreliable, Poor value and Poorly built. El mercado para Infiniti G20 serian los segments 1 and 2, porque ellos aparecen como el modelo ideal de clientes para Infiniti. Ellos comparten las mismas cualidades y estilo de auto que estamos produciendo. Adicionalmente podriamos reposicionar el G20 como lujoso, deportivo, confortable, logrando satisfacer los requerimientos del consumidor de ambos segmentos. 4. What ongoing research program would you recommend to Infiniti to improve its evaluation of its segmentation of the market and positioning of its G20? Podria recomendar a Infiniti invertir mas tiempo concentrando o mejorando los atributos menos valorados por los consumidores, a la vez que podria encontrar la forma de hacerlos mas economicos e interesantes. Ayudando tanto a mejorar su produccion, costos y a la vez mejorar la percepcion del producto de parte de los clientes. 5. Summarize the advantages and limitations of the software provided for this application. Consideramos una limitante que el programe no brinde una explicacion de los resultados, o una interpretacion de los escenarios. Como ventaja podemos considerar que nos permite visualizar el impacto de cada uno de los atributos en el consumidor, y en base a esa informacion ofrecer mejoras en el producto final. Case 4: Forte Hotel Design EXERCISES 1. Design: Using a blank Excel spreadsheet, follow Step 1 in the Conjoint Tutorial and develop a Study Design Template (MEXL==Conjoint==Create Study Design Template) for Forte, using the attributes and levels from Exhibit 1. Next, follow Step 2 in the Tutorial, Create a data collection instrument, selecting Ratings method and 1 for the number of respondents (you). When you are done, check to be sure that your sheet looks like the Forte Hotel Data (Conjoint, 1 Ratings) data set in My Marketing Engineering. Then, briefly summarize the advantages and limitations of describing products as bundles of attribute options. En este ejercicio creamos los atributos y los diferentes niveles de cada atributo, familiarizandonos con el uso de la herramienta. 2. Utility assessment: Using the sheet that you created in Question 1, rate each of the bundles, giving your most preferred bundle 100 and your least preferred bundle 0, as described in Step 3 in the Tutorial. When you are done, follow Step 4 in the Tutorial and perform a utility assessment for yourself (MEXL==Conjoint==Create Study Design TemplateEstimate Preference Part Worths). Interpret your own preferences on the resulting Part Worths Sheet. Como resultado del ejercicio Podemos interpretar que Monica prefiere la habitacion con un escritorio y prioriza el telefono al internet. Desea entretenimiento exterior para practicar actividades deportivas. Le encanta la limpieza personal y desea sus zapatos bien lustrados. Tambien prefiera acercarse al restaurant al delivery. 3. Open the â€Å"Forte Hotel Data (Conjoint, 2 Partworths)† data set in My Marketing Engineering and review the Partworths developed from the respondents in this case. Based on your experiences in completing these tasks, summarize the advantages and limitations of conjoint analysis for obtaining preference data from customers. Respondents Preference Partworths Respondents preference partworths. The most preferred profiles sum up to 100, the least preferred to 0. Respondents / Small Suite Large Room Room Office Internet access Speaker phone Attributes and Levels 0 9 11 52 13 Amanda 10 37 0 0 9 Ann 26 0 10 21 0 Bruce 8 0 22 13 25 Byron 34 0 30 0 16 Byung 45 0 16 0 2 Colleen 17 7 0 7 24 Courtney 15 0 12 0 14 Daniel 13 0 24 10 23 Dierdre 11 20 0 9 0 Elio 0 27 7 4 0 Eugene 8 0 31 8 0 Frank 20 0 14 0 7 Gabriel 0 19 5 10 22 George 14 31 0 14 0 Gina 6 16 0 0 16 Hans 0 7 47 0 8 Hector 34 0 16 6 27 Jin Hyuk Room fax 0 3 14 0 11 0 0 38 0 19 2 10 21 0 13 9 25 0 Ventajas: Permite identificar la combinacion de atributos preferidos por los consumidores. Explotar los atributos preferidos o mas valorados con un adecuado plan de marketing. Permite caracterizar perfiles de los clientes y asi poder enfocar mejor nuestras ofertas. Limitaciones: No podemos segmentar completamente a nuestra oferta hacia el consumidor (salvo que la base sea estadisticamente robusta). Requiere de un analisis cualitativo previa para identificar las variables a considerar. 4. Analysis: Open the Forte Hotel Data (Conjoint, 3 Analysis) data set in My Marketing Engineering, which has competed Steps 5 and 6 in the Tutorial for you. Follow Step 7 in the Tutorial, ((MEXL==Conjoint==Run Analysis) and assess the viability of the four specific hotel concepts that Forte is exploring for the State College area. Base this evaluation on the preferences of a sample of 40 business travelers on that sheet (Exhibit 2) and the cost estimates summarized in Exhibit 3. The base cost to build each hotel room (without the attributes and options listed in Exhibit 3) is expected to be about $40,000 for a 150- to 200-room hotel, regardless of the mix of room types. . Identify the optimal product concept from among those Forte is considering. Explain how you arrived at your recommendation. Consideramos que optimal product 1 es el concepto que deberia considerar Forte porque este le permitira una mejor penetracion en el mercado, lo cual ademas de traer la mayor aceptacion redundara en un pronto recupero de la inversion. 6. Would you recommend product concepts other than the four Forte is considering for the State College market? Expla in how you arrived at your recommendation(s). Las 4 opciones engloban el tipo de cliente que normalmente tienen este tipo de cadena de hoteles con lo cual la segmentacion esta muy bien aplicada; sin embargo podrian agregar una opcion enfocada a empresas, BtoB, que esten interesadas en utilizar el hotel como centro de convenciones que duren uno o mas dias y la empresa contratante deba hospedar a sus invitados, si bien es cierto, no es constante todo el ano, podrian tener preparada una opcion con servicios estandar y ciertos entretenimientos. Podria llamarse Business 1. 7. Summarize the major advantages and limitations of a conjoint study for new roduct design. What conditions favor the use of this approach in the hotel industry? (Consider such factors as types of customers and market conditions in responding to this question). Este modelo le permite a la industria hotelera saber la valoracion del mix e atributos valorados por el cliente y de esta forma tener una propuesta enfocada en el publico objetivo al que se dirige, ademas l e permite saber, en la medida que disponga de informacion de los otros hoteles, en que segmento tendria mayores probabilidad de tener una mejor aceptacion. Sin embargo el uso de esta herramienta requeriria de un alto costo de inversion inicial en investigacion de mercados, ya que exigiria la realizacion de una encuesta que permita contar con datos para la evaluacion. Case 5: Durr Environmental, Inc. – Air Pollution Control Systems Durr faced the following questions: 1. Is it economically sensible to enter the US market? 2. If so, what would be the best offering to make? 3. Would it be better to provide two different offerings? If so, what should they be? 4. Which segment(s) of the customers should they target, with what selling proposition for their new offering(s)? Provide a business case to address these issues. Assume the following: The business must generate marginal revenue of $4MM/year to justify entry, and it will cost Durr an additional $3MM/year to support a second offering. 1. Modelo de Negocio: Tamano del Mercado * Participacion del Mercado *Margen de Contribucion Segun la premisa debemos justificar mas de US $4MM para justificar la entrada al mercado. Tamano del Mercado: Market research indicated that there would be about 300 units of that size sold in the US each year over the next decade. Participacion del mercado Margen de Utilidad: Producto Servair= 200K + 200K + 10K + 70K – 300K = US $180K Producto Premier= 200K+200K-170K+0+0= US $230K Producto Base =200K+0+0+0=US $200K Conclusion: Para Servair == 300 * 0. 1877 * 180 = US $10. 1 MM Para Premier = 300 * 0. 1433 * 230= US $9. 8 MM Para Base = 300 * 0. 0889 * 200=US $5. 3 MM Dado que los 3 escenarios son mayores a los US $ 4MM, podemos ingresar al mercado con cualquiera de los productos. Cada uno de ellos nos permitira mayor o menor ganancia segun nuestra apuesta. 2. If so, what would be the best offering to make? Luego analizamos por cada tipo de producto. Segmentamos por Producto 1: Y ahora segmentamos por Producto 2: Sugerimos el producto Premier DX porque tiene mayor probabilidad de aceptacion y por ende nos permite ganar mercado mas rapido. Maximizar beneficios y asegurarnos posicionamiento de marca. . Would it be better to provide two different offerings? If so, what should they be? Recomendamos ingresar solamente con el producto Premier, dado que lograriamos mayor participacion de mercado, un mayor nivel de beneficios e incluso eliminar un competidor. Sin embargo, si quisieramos incorporar un segundo producto sugerimos que sea el primero, pues pese a tener una menor contribucion marginal que el tercero tendriamos mayor probabilidad de aceptacion y por lo tanto tendriamos menor exposicion al riesgo. . Which segment(s) of the customers should they target, with what selling proposition for their new offering(s)? Podrian ser empresas que tienen un alto sentido de responsabilidad con el medio ambiente y desean ejercer control del sistema de emision de gases de manera eficiente. Prefieren invertir en un buen sistema y asegurar un contrato de servicio, para evitar quedarse sin soporte ante algun inconveniente.

List of Phrases Shakespeare Invented

List of Phrases Shakespeare Invented Four centuries after his death, we are still using Shakespeares phrases in our everyday speech. This list of phrases Shakespeare invented is a  testament that the Bard  has had a huge influence on the English language. Some people today reading Shakespeare for the first time complain that the language is difficult to understand, yet we are still using hundreds of words and phrases coined by him in our everyday conversation. You have probably quoted Shakespeare thousands of times without realizing it. If your homework gets you â€Å"in a pickle,† your friends have you â€Å"in stitches,† or your guests â€Å"eat you out of house and home,† then you’re quoting Shakespeare. The Most Popular Shakespearean Phrases A laughing stock (The Merry Wives of Windsor)A sorry sight (Macbeth)As dead as a doornail (Henry VI)Eaten out of house and home (Henry V, Part 2)Fair play (The Tempest)I will wear my heart upon my sleeve (Othello)In a pickle (The Tempest)In stitches (Twelfth Night)In the twinkling of an eye (The Merchant Of Venice)Mums the word (Henry VI, Part 2)Neither here nor there (Othello)Send him packing (Henry IV)Set your teeth on edge (Henry IV)Theres method in my madness (Hamlet)Too much of a good thing (As You Like It)Vanish into thin air (Othello) Origins and Legacy In many cases, scholars do not know if Shakespeare actually invented these phrases or if they were already in use during his lifetime. In fact, it is almost impossible to identify when a word or phrase was first used, but Shakespeare’s plays often provide the earliest citation. Shakespeare was writing for the mass audience, and his plays were incredibly popular in his own lifetime ... popular enough to enable him to perform for  Queen Elizabeth I and to retire a wealthy gentleman. It is unsurprising therefore that many phrases from his plays stuck in the popular consciousness and subsequently embedded themselves into everyday language. In many ways, it is like a catchphrase from a popular television show becoming part of everyday speech. Shakespeare was, after all, in the business of mass entertainment. In his day, the theater was the most effective way to entertain and communicate with large audiences. Language changes and evolves over time, so the original meanings may have been lost to language. Changing Meanings Over time, many of the original meanings behind Shakespeares words have evolved. For example, the phrase sweets to the sweet from Hamlet has since become a commonly used romantic phrase. In the original play, the line is uttered by Hamlet’s mother as she scatters funeral flowers across Ophelia’s grave in Act 5, Scene 1: Queen: (Scattering flowers) Sweets to the sweet, farewell!I hopd thou shouldst have been my Hamlets wife:I thought thy bride-bed to have deckd, sweet maid,And not have strewd thy grave. This passage hardly shares the romantic sentiment in today’s use of the phrase. Shakespeare’s writing lives on in today’s language, culture, and literary traditions because his influence (and the influence of the ​Renaissance) became an essential building block in the development of the English language. His writing is so deeply ingrained in the culture that it is impossible to imagine modern literature without his influence.

Alumni Tracking System Essay Example for Free (#2)

Alumni Tracking System Essay An issue tracking system (also ITS, trouble ticket system, support ticket or incident ticket system) is a computer software package that manages and maintains lists of issues, as needed by an organization. Issue tracking systems are commonly used in an organization’s customer support call center to create, update, and resolve reported customer issues, or even issues reported by that organization’s other employees. An issue tracking system often also contains a knowledge base containing information on each customer, resolutions to common problems, and other such data. An issue tracking system is similar to a â€Å"bugtracker†, and often, a software company will sell both, and some bugtrackers are capable of being used as an issue tracking system, and vice versa. Consistent use of an issue or bug tracking system is considered one of the â€Å"hallmarks of a good software team†.[1] A ticket is an element contained within an issue tracking system which contains information about support interventions made by technical support staff or third parties on behalf of an end-user who has reported an incident that is preventing them from working with their computer as they would expect to be able to. Tickets are commonly created in a help desk or call center environment. Typically the ticket will have a unique reference number, also known as a case, issue or call log number which is used to allow the user or support staff to quickly locate, add to or communicate the status of the user’s issue or request. These tickets are so called because of their origin as small cards within a typical wall mounted work planning system when this kind of support started. Operators or staff receiving a call or query from a user would fill out a small card with the user’s details and a brief summary of the request and place it into a position (usually the last) in a column of pending slots for an appropriate engineer, so determining the staff member who would deal with the query and the priority of the request. Alumni Tracking System. (2016, Dec 09).

The impact of sales promotion by 'Nike Golf' in Thailand on the Essay

The impact of sales promotion by 'Nike Golf' in Thailand on the Strength of the Brand - Essay Example The importance of price in purchase decisions puts an emphasis on the relationship between the price of a purchased item and its quality (Mesak, 1979). Among the most attention-grabbing is the sales promotion of Nike golf Thailand used for their Driver and golf clubs. This was also the event Driver SQ series was introduced in 2006. The approach was to reduce the cost of the item in a short period of time. For demonstration, when the company promotes new product, which is done once every year, the price that kicks off at roughly four hundred dollars ($400) to six hundred dollars ($600), which is about 13, 000-20, 000 Thai Baht will hold a price of just about $250 (approximately 8, 000 Thai Baht) six months later. Then towards the end of the promotion, it will fasten to a price of $120 at the least, which is around 5, 000 Thai Baht. January 2002 came into the vastly competitive golf club industry of $1.5 billion. Nike is relying on its sound brand image as well as its deep pockets to vie in commerce where companies are inclusive of rigorous technologies (Gabrielle et al, 2002) when golf became popular and demands begin to escalate. Companies subsequently changed mode of production to mass production by means of shifting production processes to China with the intention of decreasing the costs (Anderson, 2008). Owing to the formidable marketing strategy as well as the production mode which is being used by Nike golf in promoting their merchandise, items of Nike golf are virtually offered in all golf shops throughout the world. They are able to distribute merchandises through dealers on every country and that particular dealer ought to employ their own strategy or technique in advertising their products. Hence, the Thailand Nike golf sales promotion which is being applied for their SQ driver series is distinctive from other sales promotion used by dealers from other countries

Training needs analysis Essay Example | Topics and Well Written Essays - 3750 words

Training needs analysis - Essay Example Training needs analysis involves assessing the needs of the Hospital Services Advisors, through a training programmme and evaluating the training needs analysis. The organisation which will be the focus of such a process is Ramsay Health Care UK. RAMSAY HEALTH CARE UK The founding of Ramsay Health Care (RHC) was back in 1964. The company has developed, and has over 117 hospitals. Furthermore, it has day surgery amenities in France, Australia, Indonesia, and United Kingdom. This made the organisation assume the status of a global private healthcare operator. In England, the company obtained Capio UK and its group of hospitals in 2007. By September 2010, RHC had employed more than 3500 employees, making it the top health care providers in the UK. This achievement provided a solid foundation for expansion. The company benefits from its established trade name because of its wide spread network. It competes effectively with regional players. Currently the RHC is in a lasting affiliation with the National Health Services (NHS), where it provides surgical and diagnostics services to both private and self-sponsored patients. In the year 2010, RHC had a 10% augmentation of revenue after getting revenue of 350.2 million in the 2009 financial year. During the Medibank Private Menders’ Survey, RHC was ranked among those who had the top honors. Moreover, RHC was also among the five finalists of the best Health and Wellbeing Strategy in the Australian Human Resource Award. Furthermore, it has an excellent ability to satisfy its customers’ needs. For this reason, it has constantly emerged the top three after rating the two hundred service companies in the private and public sectors. There has been an escalation of birth rates, growth of outpatients’ treatment and the increase of the ageing people. Consequently, the economic environment and the demand for private health care are steadily escalating. This forces the RHC to expand its hospitals in the UK so as to succeed in catering the needs of the public. Additionally, RHC has successfully maintained satisfaction for its staff by ensuring that the proper work place health and protection risks are on check. Consequently, RHC has had a reduction of the time wasted because of injuries. The aim of RHC is to be at the top in offering the highest quality clinical services among the private healthcare hospitals. Furthermore, the organisation responds to the requirements of its patients by providing the best customer services. For them to meet their objectives, the RHC conducts an operation measure every year toward improving the patients’ experiences, and clinical effectiveness. Additionally it acknowledg es the importance of investing in human capital. Therefore, this has been the reason for its current achievements and developments. Moreover, the RHC offers scholarships to its staff who wishes to further their studies. For example, the company recently offered sixty thousand dollars for the staff to pursue postgraduate at its will. The strengths of the organization incorporate its wide network since it has several outlets that offer the necessary services to the clientele base. This enhances its ability to compete within the health industry. Furthermore, its personnel are well versed with operational processes making it simple to embrace emerging technologies that enhance their skills. An additional strength pertains to the organization’s ability to attain increased revenues as illustrated in the financial outcomes. The most significant weakness arises from the inability to determine the patient’

Nike Cost of Capital Essay Example for Free

Nike Cost of Capital Essay Kimi Ford a portfolio manager at NorthPoint Group which is a mutual-fund management firm, is considering to buy some shares from Nike, inc even if it’s share price had declined from the beginning of the year, for the Northpoint Large-cap fund she managed which invested mostly in Fortune 500 companies and it was doing well despite the decline in the stock market over the last 18 months. Kimi therefore surveyed the results of Nike’s fiscal-year 2001which had been revealed a week earlier. Issues that caused a decline in market sales as revealed by the management of Nike 1. Revenues since 1997 had stopped growing but remained around $9. 0 billion. 2. The net income had fallen from $800m to $580m a decline of $220 million. 3. Nike’s market share in the U. S. athletic shoe industry had fallen from 48 percent in 1997 to 42 percent in 2000 (6% decline) 4. The issue of Supply-chain and strong dollar exchange rate also affected the revenue negatively. Nike’s Strategic plan to address the above issues 1. Increase revenues by developing more athletic-shoe products in the mid-priced range. 2. Push its apparel line which had performed tremendously well. 3. Exert more expense control on the cost side. 4. Nike’s executives expressed their interest to continue with the long-term revenue growth target of 8 to 10 percent and earnings-growth targets of above 15 percent. Although the management presented its plan to improve on its performance, there were mixed reactions from the third party analysts. Kimi Ford was also not satisfied with the Nike’s analysis therefore she decided that it was necessary to develop her own discounted-cash-flow forecast. She found that Nike was overvalued at the discounted rate of 12% at its current share price of $42. 09. She also did a quick sensitivity analysis which revealed that Nike was undervalued at discounted rates below 11. 17%. In order for Kimi to make a proper investment decision for her Fund, she asked Joanna Cohen to calculate the cost of capital. However there were some problems. Cohen’s calculation of cost of capital. She used single cost of capital for the apparel and footwear lines assuming that they are sold through the same marketing and distribution channels and are often marketed in other collections of similar designs. WACC (Weighted Average Cost of Capital) WACC is calculated using weighted averages of debt (Kd) and equity (We) Cohen used Capital Asset Pricing Model (CAPM) to calculate WACC 0f 8. 4 % however, she used the book values yet weights should be based on the market value. Her result of $3,494. 5 for the Equity was wrong. The formula for calculating the Market value of equity is E = stock Price x Number of shares outstanding .

samsung in china :: essays research papers

Environmental Analysis External Environment Chinese Market -  Ã‚  Ã‚  Ã‚  Ã‚  still socialist economy „ »Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  huge gap between the stated plans and the actual ability of government to manage and control the economy „ »Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  tremendous amount of economic interaction took place outside the government ¡Ã‚ ¦s formal economic plan -  Ã‚  Ã‚  Ã‚  Ã‚  many smugglings and piracies -  Ã‚  Ã‚  Ã‚  Ã‚  regional blockades -  Ã‚  Ã‚  Ã‚  Ã‚  over-employment problem Chinese color TV Market -  Ã‚  Ã‚  Ã‚  Ã‚  full production capacity in demand „ »Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  principal battleground -  Ã‚  Ã‚  Ã‚  Ã‚  high competition „ »Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Japanese firms: high-end market. Increasing production bases „ »Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Domestic Firms: low-end market. But they were less competitive in large screen TV. -  Ã‚  Ã‚  Ã‚  Ã‚  small color TV market was shrinking „ »Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  large market size of these product lines facilitated the fast achievement of cost reduction(economy of the scale, learning effect) Consumer analysis -  Ã‚  Ã‚  Ã‚  Ã‚  only 41% of households had color TV „ »Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  80% of urban, 28% of rural „ »Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Low-end market is not a viable long-term. But overall market was still expanding. -  Ã‚  Ã‚  Ã‚  Ã‚  Buying power: expanding both high-ends and low-ends -  Ã‚  Ã‚  Ã‚  Ã‚  Tendency that first image of a product lasted long in the eyes of the consumer. „ »Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  the reason for differentiation needed focusing on high-ends -  Ã‚  Ã‚  Ã‚  Ã‚  consumer preference „ »Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Urban- brand name, functionality were important factors. „ »Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Rural- reasonable quality and low price were preferred. -  Ã‚  Ã‚  Ã‚  Ã‚  High protected market: too much tariff cost „ »Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  localization needed Domestic (Korean) Market -  Ã‚  Ã‚  Ã‚  Ã‚  Deteriorating of competitive advantage: rising the labor cost -  Ã‚  Ã‚  Ã‚  Ã‚  Korean government policy: supportive of big business „ »Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  getting worse of Korean market „ »Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Losing the M/S in the U.S. and no longer competitive in the low-end product „ »Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  need to change the strategy focusing on high-end, high-tech -  Ã‚  Ã‚  Ã‚  Ã‚  Liberalization of Korean market „ »Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Foreign firms were permitted to sell their product directly „ »Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  More competitive in Domestic market, losing the domestic M/S „ »Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Samsung had to expand the foreign market. Internal Environment Experience in the U.S. -  Ã‚  Ã‚  Ã‚  Ã‚  Set up the subsidiary there in 1979 -  Ã‚  Ã‚  Ã‚  Ã‚  Focusing on the low-end market segment based on competitive labor cost in Korea because of large demand and low competition base, and low barrier in the U.S. -  Ã‚  Ã‚  Ã‚  Ã‚  Samsung produced a few of the most popular sizes TV for cost reduction through economies of scale and the experience curve. -  Ã‚  Ã‚  Ã‚  Ã‚  Dual brand policy: adopting  ¡Ã‚ §buyer brand name(large retailers or OEM) ¡Ã‚ ¨ mostly but trying to build its own brand image -  Ã‚  Ã‚  Ã‚  Ã‚  Establishing a production subsidiary in the U.S. because of trade barrier -  Ã‚  Ã‚  Ã‚  Ã‚  Policy of Japanese firms: targeting high-ends for differentiation through brand name recognition „ »Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Matsushita: 4% of M/S in 1995 but could be high-price, higher profit -  Ã‚  Ã‚  Ã‚  Ã‚  Policy of Samsung: still pricing strategy even though it had good quality of product „ »Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  3% of M/S, but much less profit than Matsushita and facing intense competition -  Ã‚  Ã‚  Ã‚  Ã‚  Importance of TV industry to Samsung: second proportion of Samsung electronics „ »Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  It was getting worse in situation of Samsung electronics, so needed some way to solve these problems Market participation in China -  Ã‚  Ã‚  Ã‚  Ã‚  later market entering than Japanese firms -  Ã‚  Ã‚  Ã‚  Ã‚  The establishment of SCH would enhance its image in China and speed up the accumulation of local knowledge of the market.

Advances in Public Health Care in the Last Century

Mammograms are now being performed at 35, 40, and then every year after a woman reaches the age of 50. All of these precautions have led to the drop in death rates of these cancers, that were once deadly killers. Another Important advancement in public health in the last century was motor vehicle safety. The CDC states that motor vehicle accidents are among the 10 leading causes of death among citizens of all ages and the leading cause of death among people ages 5-34. In terms of death of people under the age of 65 motor vehicle accidents came second only to heart disease and cancer.The CDC also states that although the rate of travel went up 8. 5% across the nation, the death rate decreased from 14. 9 per 100,000 population to 1 1. 0 per 100,000. The Injury rate declined from 1,130-722. Motor vehicle accidents are Incredibly easy to prevent. As technology progressed cars became safer as well as the roads on which the cars were driven due to new laws being passed. For example as tech nology progressed It created more hazards. New laws are being created to prevent the Increase In accidents from hand held phone use, and testing and driving.Also new laws have state that stables must be worn by article on the Pump Handle from 2011 that another reason there was a decrease in death rates was because of the laws regarding teens and graduated drivers accessing, and car-seat restrictions and laws. (Brickwork, 2011). Although these decreases were incredible, as technology progresses law makers and car production companies will have to stay on top of safety concerns and hazardous conditions. One of the biggest advances made for families in the public health department was the prevention of childhood lead poisoning.Almost every home built before 1978 was constructed using lead paint. Lead paint affects mostly children under the age of 7, because their bodies and brains are still developing and sensitive to even the mallets amounts of lead. Lead can cause a multitude of inju ries in young children; including. These include learning disabilities, brain damage (sometimes subtle) loss of intellect, academic failure, neurophysiology deficits, ADD (Attention Deficit Disorder), hyperactive behavior, antisocial (criminal) behavior, neurological problems, encephalopathy (brain swelling), major organ failure, coma, and even death.All these problems occur through an accumulation of lead, from the paint being ingested by infants, toddlers and children. This problem mainly occurs in low income families vying in poorly maintained housing and in poverty. This occurs because the paint in the homes was not updated since the ass's when lead based paint was legal. In the early ass's only 5 states had laws regarding lead poisoning prevention. By 2010, 23 of the 50 states had laws about the paint, as well as federal laws protecting against lead paint poisoning.Most of the laws including the ones in Maryland, state that before a home, apartment building or residence can be sold or rented to a family or individual, it must be inspected for lead paint. If lead paint is present in the accidence, it must be sanded off, and then repainted with a safe and nontoxic paint. Although most people don't consider occupational safety as a â€Å"health concern† the CDC had occupational safety improvements one of their top 10 advances in public health for the last century. For example, out of the 1. Million injuries in health care workers in back problems. This is caused from the lifting of patients in nursing homes, hospitals, and residential care. The CDC stated in its article â€Å"Following widespread dissemination and adoption of [a best practices patient-handling aerogram that includes the use of mechanical patient-lifting equipment] by the nursing home industry, Bureau of Labor Statistics data showed a 35% decline in low back injuries in residential and nursing care employees between 2003 and 2009†. CDC, 2011) Not only does this practice prevent workers from being injured but also helps prevent injuries to patients from being mishandled by health care providers. Another main achievement in the last century was the advance in vaccines and their prevention of diseases. New vaccines such as retrovirus, pneumatically conjugate, trivalent macroeconomic conjugate, herpes sister, and human voluptuaries (HP) vaccines along with the tetanus, diphtheria, and cellular pressures (for teens and young adults) have been created to help with the spread of diseases.The HP vaccine was a major advancement since HP had become one of the most widely spread Stud's in the nation. The vaccine is important because there is no way of knowing if the virus is present unless warts are present, and no way of testing for it on males or females, unless the warts themselves are visible. Also the cancerous is detected through a routine pap smear. Many teens and young adults practice unsafe sex leaving themselves susceptible to multiple Stud's along with the silent one known as HP.Most young men and women are encouraged to get the leading HP vaccine Guardrail. The pneumatically conjugate vaccine was a major advancement for those with instrumentation diseases, infants, and the elderly. As people get older, or are diagnosed with instrumentation diseases such as Lupus or diagnosed with cancer, it makes it harder for their bodies to fight off infection and harder for them to recover. Whereas infants t not have built up a strong enough immune system to fight off such strong virus, leading to hospitalizing or complications.The CDC states in their report, â€Å"Following the introduction of pneumatically conjugate vaccine, an estimated 211,000 serious pneumatically infections and 13,000 deaths were prevented during 2000-?2008† (CDC, 2011). Their report talks about advances in older vaccines, such as Hepatitis A, B and Variable, which caused these diseases to be at record low by the end of the decade. In addition age specific mortality from variable of people under the age of 20 declined by 97% from 0. 65 before the vaccine to 0. 02 during 2005-2007.These vaccines are not only important for those having risk factors of a higher mortality rate from the viruses but, also for their close family and friends who may be carrying a dormant disease and pass it on without knowing. The PAPA founded in 1872, is one of the oldest and most diverse organizations of public health in the world. Its primary goal is to protect all Americans and their communities from serious preventable health threats. PAPA strives to assure community-based health promotion, disease prevention activities and preventative health services are universally accessible in the United States.

The Power of Social Media and Its Impact on the Current Business Environment

The number of internet users has increased over the last decade due to the development of new technologies, internet availability and improved connectivity. Various online communications platforms have been invented and are widely used for both personal and business purposes world wide and social networking is the latest communication platform helping people connect to each other across different places. Its introduction has changed the way groups of people are connecting and communicating in business via online communities and professional networks. In business, many multi-national companies are currently moving beyond traditional media channels and using social network sites as a medium to reach their targets consumers instead. There is no argument that social networking is the key player driving new media communications in the digital era and its benefits and functions are impacting business considerably. There are hundreds of social networking platforms that have been introduced to the market but currently there are only two major sites recognised as the world's most powerful platforms attracting millions of users to participate. Firstly there is Facebook, a social network service that allows users to create their own profile, status, interest and preferences and also share information with friends and contacts. According to Trimpe (2011), reported that Facebook's active user base is 519 million which equates approximately to 1 in 13 of every person on earth. In the Facebook world millions of pieces of content, links and event invitations are shared every 20 minutes indicating the enormous power of Facebook as a social media tool. Secondly there is Twitter, a social network platform that allows users to generate and share messages, or â€Å"Tweets†, up to a maximum of 140 characters. According to Chiang (2011), claimed that there are nearly 200 million Twitter's users worldwide. The most common use is to promote business information about products and services or sometimes to educate industry on a business products or services. Due to the fact that these two social networking services possess millions of people's profiles, demographics and personal interests, thousands of multinational companies have turned their focus on new social media strategy to reach their target online. The term ‘social media’ has become the most recent area focused on by marketers, advertisers and public relations professionals in various business sectors and many experts have studied and tried to understand the benefits and functions of the term social media. According to Turner (2011), the Chief Content Officer of the 60 Second marketer reported that social media is about creating and having conversations among networks in online forums, blogs, and social networking sites. The key fundamental function is to use them as a medium for contacting, sharing and promoting data and contents. But when it comes to business, the main objective of operating social media is far beyond that. In business, social media is currently claimed to be the best tool in helping a company gain larger numbers of their target consumers just by providing a digital experience related to their products and services. Social media is also playing an important role in driving consumers brand engagement. According to Schmitt (2009), studied about digital brand experience and the result indicated that consumers who have a chance to engage with a brand in social networking sites can evolve from passive reactors to support the brand almost instantaneously. Creating a brand presence in social media can create not only opportunities for a company to gain more customers but also help marketers to understand more deeply what their potential target customers think towards their products and services thanks, for example, to Facebook that first invented the â€Å"Like† application that allows users to express their interest towards other websites, links or even competitors brands and share across networks. Thanks considerably to the advantages of social media, and its large numbers of potential target consumers, it is no surprise that many global companies have selected social networking as a key medium to start launching their campaign. According to Parsons (2011), reported that recently, Kellogg’s, the cereal manufacturer, launched a new range of Krave cereal and used Facebook as a medium to communicate and offer free sample packs to around 80,000 consumers on their Facebook fan page. The brand also developed video content to engage their 16-24 year old target age group to create interaction in Facebook. Additional examples show that Dell also gained a major success generating $3 million in sales after it launched its online outlet through Twitter and Starbucks has achieved the top ranking of Facebook brand pages, with nearly 4 million friends, by just offering fans coupons for free pastries and ice cream. Additionally, Whole Foods has topped Twitter with 1. million followers by broadcasting weekly specials and shopping tips (Schmitt 2009, p. 26). Companies in the FMCG industry are not the only sector that is involved in social media. Currently Honda, the Japanese automotive manufacture, is implementing their new marketing initiative from budget-led to customer-led by moving beyond traditional advertising and using social media as a tool to understand, manage and encourage open communication and conversation among their customers (Fisher 2011). In this point, the decision to buy a durable good like a car is a lengthy process, so to ensure that their brand will be in front of mind of consumers, Honda then focuses through a combination of data analytics using, and social influence methodologies, to engage and change consumer perception and increase brand awareness at the same time. In other words the role of social media, in this case, is to help maximise the goodwill and favourable mentions of company and brands. Moreover, not only can a platform of social networking provide a benefit to communicate with customers but it also enhances the capability of internal communications amongst staff as it has benefits of real-time discussion, response and speed to spread out information or opinions internally and reduce the time spent in meetings and it is enormously useful for companies with teams/staff members who working in different locations or time zones. For instance, according to Willson (2011) reported that AT&T, a US telecommunications company, launched a new tool aimed at providing their staff the opportunity to have discussions, brainstorm and refine ideas through its own internal social media platform. Employees have opportunities to be involved by voting their opinion on the company's ideas and strategies. As a result of this implementation, and in just 6 months, there are more than 200 topics that have been discussed with great outcomes and many fresh ideas generated without wasting time in meetings. Undoubtedly, social media platforms help a company communicate to both customers and staff faster and easier, however, the easy access of shared data can be a risk to a company’s confidential products and information. Many companies to date have suffered from the secret leaking of their products before its launch to market and it is not only bloggers or online journalists who cannot keep the information secret but also staff who are caught, sometimes by mistake, sharing confidential information. As recent examples, Coggan (2011), reported that Renault has suspended three senior executives allegedly for passing on blueprints for electric cars, Facebook’s corporate privacy settings went wrong when some of the social network’s finances were published and a strategy document from AOL came to light revealing that the internet and media firm’s journalists were expected to write five to ten articles a day. As a result of this type of leak information many companies, especially in the USA, do not allow employees to use their own computers or use memory sticks for certain online services. Accordingly Robert Half Technology also found in 2009 that more than half of chief information officers in America blocked the use of networking sites such as Facebook at work to prevent leaking of information. In the digital era, today's business is borderless with mobile devices, smartphone and computers helping the world connect with the internet. Social networking is a new communications platform that enhances this borderless world providing users with an ability to contact one another and spread information. Many companies use these social networks as a key strategic media to reach their target consumers or adapt its platforms for internal communications purposes to enhance the productivity of its members. However, with its easy access and ability to disperse information rapidly, social networking is becoming a big challenge for todays businesses on how to control data leaking and to protect information assets whilst, at the same time, sharing data without affecting the company's competitiveness. Ultimately, the challenge of gaining benefit from social media is to operate it in a balanced way and in the same way a company has always managed its confidential information. A company must know what it wants to achieve from spreading information about its products and services and also what information it needs to protect . A businesses staff who are involved in the management, operation and control of these platforms should be trained to know how to add accurate data in an online social context and be able to understand what information is acceptable to share.

Stress and Change essays

Stress and Change essays Introduction. The presence of stress in the work organization is a problem which creates operational problems and additional costs for American businesses. The organizations in which people work affect their thoughts, feelings, and actions in the workplace and away from it. Likewise, people's thoughts, feelings, and actions affect the organizations in which they work. Organizational behavior is an area of inquiry concerned with both areas of influence: the affect of work organizations on people and people on work organizations. The slice of the organizational behavior literature this paper addresses has to do with the feelings of workers, how organizations affect them and how they affect organizations. As will be seen in the following section, we focus on the affective dimensions of organizational behavior because organizational researchers have begun to demonstrate a serious interest in moods and emotions in the workplace. The problem faced by organizations and their leaders is how to help individuals adapt to changing the workplace without developing maladaptive behaviors. Change is inevitable, and in the current business environment, the rate at which change is being demanded is also increasing. Businesses can no longer adapt business policies and practices which are suitable for regional issues, because the economy is becoming global. The organization which settles into specific patterns and practices which in the past would have successfully guided them for a generation now finds that competition half way across the world is forcing change, adaptation and innovation on a constant basis. The organization which stands still is soon left behind, However, in the lives of the organization's members, constant change is a source of stress, and the constant stress can negatively affect the organizations efficiency, and effectiveness. ...

Toyota study (Strategic Management) Essay Example | Topics and Well Written Essays - 1250 words

Toyota study (Strategic Management) - Essay Example To almost anyone you turn to, strategy is a course of action, it is a plan or a way of doing things unique to a particular organisation or identical to other organisations. It is some sort of consciously intended guidelines to deal with a situation. In management, however "strategy is a unified, comprehensive, and integrated plan.designed to ensure that the basic objectives of the enterprise are achieved" (Mintzberg H. et al 2003:4). According to Johnson et al (2005), taking a business from where it is to the future or desired state involves some strategic decisions and choices. Strategic choices are concerned with decisions about future state of organisations. Strategic advantages are not always achieved by competition alone. Collaboration between potential buyers and sellers and some other dealers turn to be very beneficial and advantageous when negotiation and contracting costs reduces (JSW: 2005:261) Corporate level strategy is more concern with product diversity, market diversity, corporate parenting and managing portfolio. As our client have restriction on product diversity based upon contract conditions with the respective supplier, and the lack of portfolio of business to operate upon we will concentrate our corporate decision based on market diversity and corporate parenting roles. Questions like, Should we grow Which business unit should we grow How do we grow the business unit And what activities must be given up by our client to grow The choices include, collaboration, or international expansion, diversification or development of traditional Toyota brand. Expanding into more eco-friendly vehicles. The international strategy of Toyota Company also takes into account the value adding services it provides to its partners and dealers in different countries. By adding value to its partners Toyota increases its market potential and customer base in different geographical locations. By maintaining long-term relationship with its dealers and stakeholders the company meets one of its major objectives. The company has increasing used partners worldwide to benefit from its generic focus and cost leadership strategy. To the company, "offering inexpensive but durables cars and is essential for customer's satisfaction. By working with partners in different locations, Toyota has gained lasting competitive advantage over its competitors. Because of synergistic gains resulting from such partnership, the company as a whole is greater than the sum of its parts. This is consistent with Javidan (1998:6) finding that successful organisation demonstrate a particular set of mindset. To these organisations, collaboration and partnering is viewed as an opportunity not a threat. The company unique resources which include its patents, trademark, resources rights (Cotton), strategic

Women's Appearance and Sexuality Represent Power Research Paper

Women's Appearance and Sexuality Represent Power - Research Paper Example Madonna, Miley Cyrus, and Lady Gaga are just some of the few cultural musical icons who embody the sexualized image of a woman with many of their music video featuring them in near stark nudeness such as, wrecking ball. This is viewed as promoting a certain image of woman which results in audiences relating their value and worth based on their sexuality and physical appearance, many of the adverts in popular media capitalize on this and women are encouraged their sexual appeal to sell products in line with the popular modern adage that sex sells. The success of women tend to be attached to their physical attractiveness as is evinced in numerous Hollywood productions, for example in Iron Man, the leading woman who is also iron man’s lover is portrayed as both highly successful as a businesswoman and also very sexually attractive. This is said to promote the perception that a woman’s success is based on their beauty and sexual attractiveness. In view of the fact that wome n already have to work hard and often harder than men to be acknowledged as successful, popular culture is criticized for making them feel they need to also be sexually attractive so as to realize their full success and therefore limits some from reaching the full potential. While this argument is plausible, and one must concede that in some cases the connection between sexuality and success is overstated, suggesting that women should be limited in the extent to which they can express their sexuality borders repressing them.

The Difference between Macro and Micro Economics & Price Elasticity of Essay

The Difference between Macro and Micro Economics & Price Elasticity of Demand - Essay Example Microeconomics focuses on the demand and supply of a single product. It studies the behaviour of a particular institute in the market, helping in the management of that institute. It helps in answering various questions such as what type of a product is to be produced; how much of that product is to be produced to meet the market demands; how is it going to be produced; what raw materials are going to be used; what type of fuel would be used; for whom the good is to be produced; and many other such questions are answered via microeconomics. So all the choices a particular person makes comes under microeconomics because he is just concerned with what he is producing rather than the total production of a particular good in an economy. Macroeconomic issues are related to the balance between aggregate supply and aggregate demand. If the aggregate demand gets much higher than aggregate supply, inflation and balance of payment deficit (exports become greater than imports) can take place. O n the other hand, if the aggregate demand gets lower than aggregate supply, recession and unemployment may occur. So it is crucial to maintain the balance between aggregate supply and aggregate demand and macroeconomics helps in doing so. ... Task 2: The Price Elasticity of Demand (PED) measures how much the quantity demanded of a commodity responds to a change in price of that commodity. Price Elasticity of Demand can be calculated by using the following formula: Price elasticity of demand = Percentage change in quantity demanded / Percentage change in price For example, if there is a 40% rise in oil price and the demand for oil decrease by 10% then Price Elasticity of Demand will be -10% / 40% = -0.25. The value of PED is always negative, because demand graphs are mostly downward slopping, meaning that price and demand always go opposite. An increase in price will result in a decrease in demand and vice versa. Thus there will always be a negative figure which would make the sign negative. If the quantity demanded responds substantially to the changes in price, the demand for that good is said to be elastic. On the other hand, if the quantity demanded responds slightly to changes in prices, the demand for that good is sa id to be inelastic. PED helps us in determining whether a good has elastic or inelastic demand. Ignoring the negative sign, if PED is greater than 1 then the demand will be elastic and if PED is less than 1 then the demand will be inelastic. Consider the example of oil. A rise in the price of oil may result in a slight decrease in the demand of oil. The vehicles will continue to use oil, so people would have to pay higher prices. The slight decrease in demand may occur because some people might shift to bicycling. In this case the demand for oil is inelastic. Goods which are classified as necessities have inelastic demand. A patient would have to buy a life saving drug how much expensive it might be

Readings on Native and Women of Color Essay Example | Topics and Well Written Essays - 1000 words

Readings on Native and Women of Color - Essay Example This is followed by a compilation of self-assessed gender roles in the family unit, as indicated by her mother moving furniture around the home in rearrangement (Allen 34). The third section of the text discusses the foundation of the Indian identity through various struggles of the community, such as martyrs and savages. The themes that are captured in the writing are encompassed in the definition of society. Identity is the foremost theme in the writing in which the identity of the Indian woman is derived from the social and sexual concepts. Identity theme is further enhanced with the inclusion of gender roles and responsibilities, from the expectations of society, and behaviors and acts in which the subjects engaged. In addition, the theme of oppression is captured in the cultural difference between the west and America and the invasion of the other cultures, even though they seemed stronger. A clash of cultures is encapsulated in the discussion of the Indian woman’s identi ty (Allen 34). Characters in the passage include the author and her mother. This text is a personal reflection and is based on an analysis of the Indian woman and society. The most content present in the text is discussed from an individual’s point of view means that the role of the character is the presentation of data, analysis, and conclusions to the problem identified in the writing. The role of the mother is playing a supporting character to the hypotheses that are proposed by the author (Allen 34).

Relationship Between Balance Of Payments And Exchange Rate Finance Essay

Relationship Between Balance Of Payments And Exchange Rate Finance Essay The accedence of developing countries such as China, Thailand, Vietnamà ¢Ã¢â€š ¬Ã‚ ¦to the international trade give them the prosperous and economic growth; however the countries have faced many issues in managing their macro-economy to sustain the economic growth and development. Especially, in Vietnam, the government usually has serious difficulties in managing and operating the economic with the deficit in the Balance of Payments, the depreciation domestic currency and retraining the local inflation. The balance of payment is one of the most considerations of the governments when they formulate the national trade, fiscal and monetary policies, so it has the significant important role in governments policy decision-making. It also has an indispensable part to organizations (i.e. banks, companies, nongovernment organizations) and individuals that are directly or indirectly involved in international trade and finance (Dominick Salvatore, 2011). And the Balance of Payments is a significant indicator of the pressure on the exchange rate of a country (David K. Eitman, Arthur I. Stonehill Michael H. Moeffett, 2010). In the context of Vietnam, the surplus in the Balance of Payments encourages the governments allow the value of the domestic currency to increase. On the other hand, the significant deficit in Balance of Payments force the government to devalue the price of VND (David K. Eitman, Arthur I. Stonehill Michael H. Moeffett, 2010). Next, the theories of exchange rate determination that related to the inflation and the balance of payments are Purchasing Power Parity Approaches and Balance of Payments Approaches respectively. According to Purchasing Power Parity approaches, the determination of the equilibrium of exchange rate in long term is the ratio of domestic prices relative to foreign prices (David K. Eitman, Arthur I. Stonehill Michael H. Moeffett, 2010). And along with Balance of payments approaches, the exchange rate reflects the transactions in the current and financial accounts of the balance of payments (David K. Eitman, Arthur I. Stonehill Michael H. Moeffett, 2010). The exchange rate movements also produce the risk for firms, because they result in foreign exchange exposure, i.e. transaction risk, translation exposure and operating or economic exposure. The transaction risk refers to the exposure of the firms contractual transactions in foreign currencies (Jeff Madura, 2008). The translation expos ure refers to the exposure when the firms translate or consolidate their subsidiaries financial statements to the currency of the parent company (Jeff Madura, 2008). The economic exposure refers to the exposure of a firms present values, which are affected from the changes in operating cash flows, which are effected movements of exchange rate (David K. Eitman, Arthur I. Stonehill Michael H. Moeffett, 2010). Thus, the transaction exposure is the subfield of the economic exposure (Jeff Madura, 2008). In the context of Vietnam, USD is considered as a tool to invest; thus when the value of USD increase with respect to the value of VND, people and investor will exchange from VND to USD. There are two reasons behind that fact; first, they want to invest in USD; second, they afraid of the inflation and the devaluation in VND. Therefore, the movements of exchange rate will impact the inflation in Vietnam. And the inflation impacts everyone directly or indirectly. It impacts on savers and investors, people with fixed incomes (i.e. pension payment); for example, if the inflation rate goes up higher than the return on savings or investment, the received money will be worth less than it was when they deposited. However, the increase in the inflation may impact positively the people who owe money; they may generally get benefit from inflation if the value of the money they repay is less than that of the amount of their loans. On the other hand, the inflation may affects negatively the people who lend money, if the value of the money they lend to other people is worth than the value of money the borrowers repay them. To be noted, the inflation will influences business; the inflation will increase the costs, so the companies have to try to increase their incomes higher than the increase in inflation in order to c ompensate the increase in the costs (Gerson Antell and Walter Harris, 2005). The inflation also impacts the international trade of a country. In the circumstances of other things equal, if the inflation rate increases relative to that of the trade-partner countries, its current account will decrease. Because the people in that country will purchase more imports from foreign countries due to the higher local inflation, while the exports of that country will decline (Jeff Madura, 2008). That will impact the demand for and supply of the currencies of that currencies (Jeff Madura, 2008) Next, I would like to mention briefly about the three things the research is going to study. First, tn principle, the balance of payments is a summary statement which embraces all the transactions of the residents of a nation with the residents of all other nations, and they are recorded during a period of time. (Dominick Salvatore, 2011:434).Thus, it summarizes all transaction into some categories and only the net balance of each one is included and has time dimension. The transactions in the balance of payments are international, and are classified as credits or debits. The credit transactions refer to the receipts of payments from foreigners and they are noted with a positive sign. On the other hand, the debit transactions refer to the payments to foreigners and they are noted with a negative sign. (Dominick Salvatore, 2011). Next, an exchange rate is the price of one currency expressed in terms of another (Glen Arnold, 2008:965). There are two ways of quotation for exchange rate (i.e. direct quotation and indirect quotation). Within the direct quotation, the exchange rate between a domestic currency and foreign one is equal to the number of the domestic currency to purchase one unit of a foreign currency (Dominick Salvatore, 2011). The indirect quotation is vice versa. Next, the movements of the exchange rate refer to the terms depreciation and appreciation. The depreciation is increases in the price of the foreign currency with respect to the domestic currency; and the appreciation refers to decreases in the price of the foreign currency with respect to the domestic currency page (Dominick Salvatore, 2011). Thus, the depreciation in this study refers to the increases of the price of USD with respect to VND, and the appreciation refers to decreases in the price of USD with respect to VND. In Vietnam, USD is the most popular foreign currency and it has an significant important role in the economy in Vietnam. Moreover, the people in Vietnam invest so much in USD in order to earn interest or avoid the risk of inflation of VND. Therefore, the exchange rate that the study will collect and analyze is the exchange rate between USD and VND USDVND. The rate is quoted directly, that means the rate reflect how much domestic currency (i.e. VND) for one unit of foreign currency (i.e. USD) Next, I would like to mention about the inflation, the method to measure the inflation in this study and the inflation in Vietnam. According to Romer Inflation is an increase in the average price of goods and services in terms of money (2006: 497). The inflation is measured by many methods such as: consumer price index, producer price index, GDP inflation indices, etc. The CPI and PPI are fixed-weight measures; that means the same basket of goods and services is analyzed each month. Meanwhile, the GDP inflation indices are a variable-weight measure; within this method, the basket of goods and services being assessed depended on what was produced during a particular quarter (Evelina M. Tainer, 2006). Among those methods, CPI is the most popular method to measure inflation in the world because it has many advantages with respect to other methods. For example, the GDP inflation indices cover more items than CPI, but the GDP inflation indices are released only quarterly; meanwhile the mo nthly release of the CPI help people observe the inflation closely and constantly. Moreover, the PPI just embraces the price changes in wholesales business; it does not involve services which is the fastest-growing section in the world (Bernard Baumohl, 2005). Therefore, CPI is more relevant to the cost of living and the cost of doing business. Consumer price index refers how much consumers pay for goods and services, that influences individual and corporate investment, the cost of business and the quality of life (Bernard Baumohl, 2005). And CPI is an index number which expresses percentage changes from base year. Structure of literature review The literature review of this study will follow the format: The Balance of Payment The definition The constituents of the Balance of Payments. When the Balance of Payments is surplus and deficit. Their impact on inflation and exchange rate An overview about the Balance of Payments in Vietnam and its challenges The Inflation The definition How to measure the inflation The method applied in the context of Vietnam The influence of the inflation on the exchange rate and the Balance of Payments The overview about the inflation in Vietnam and its problems The exchange rate The definition Why the author choose the exchange rate between VND and USD to study. The impact of the movements of exchange rate on the Balance of Payments and the deficit The overview about the Vietnamese currency regime and the exchange rate between VND and USD in Vietnam The relationship or reciprocal among The exchange rate, the Balance of Payments and the Inflation in the context of developing countries that has the conditions and situations like Vietnam The issue and challenges that Vietnam is facing in the relationships among the exchange rate (USD/VND), the Balance of Payments and the Inflation Significance of the study This study will produce the reader an overview and help them understand more about the relationship or reciprocal among the Balance of Payments, the movements of exchange rate and the Inflation in Vietnam. So, the study will produce significant benefits: The government in Vietnam will have one more useful research paper in the governance of the macro-economy, especially about the control and manage the Inflation, the state of Balance of Payments when the exchange rate moves. The benefit of the study is helping the firms in Vietnam can understand and forecast the inflation and the exchange rate (USD/VND) in Vietnam better. That will help them hedge their incomes and payments in order to reduce the risks. As we know, Inflation causes instabilities and distorts economic decisions; however only unexpected inflation rates causes problems, not anticipated inflation rates. (Evelina M. Tainer, 2006) 3. Research questions and objectives 3.1 Research questions The study will try to answer the following questions in the context of Vietnam: 1. How the exchange rate moves when the state of Balance of Payment is deficit or surplus? 2. How the inflation responds to the movements of exchange rate between USD-VND? The research will not only analyze the movements of the three factors in the past form 1995 to 2010 but also try to produce the main reasons and causes behind the movements. Those will help the readers can have a deep and big view about the relationships between the Balance of Payments the exchange rate (USD-VND); and between the exchange rate (USD-VND) The inflation. 3.2 Research objectives There are two main objectives: 1. Finding common movements of the exchange rate when the Balance of Payments deficit and surplus; and the common respond of the inflation to the movements of the exchange rate. 2. Clarifying the main reasons and causes in those facts. In order to achieve the objective one, the author will collect date from 1995 to 2010; then the data will be examined by employing SPSS or Microsoft Office Excel Next, the second objectives will require more comprehensive academic reading and secondary researches or from some specialists and officers in the government to clarify the deep reasons behind the facts. 4. Research methodology Research design 4.1 research methodology This part will involve in the methodology or procedure to find out the relationship between the three factors in the context of Vietnam. The study will the method involved in secondary data collection, and there may be interviews with some specialists; then the analysis will be used to find the conclusions. 4.2 Research design The author proposes the questions and hypothesis; then the author collected quantitative data and information from secondary resources to analyze and find the answers. The questions and hypothesis come first and guide the process of gathering data. According to what I mention above, I can declare that the epistemology of this research is positivism. The data of this research is analyzed to test the hypotheses. The author is independent from what are being researched. 4.3 Data collection The research method of collecting data in this study is collecting data and information from secondary data sources. The author will collect data for exchange rates between VND and USD, the state of Balance of Payments and the Inflation in Vietnam, the balance of payments in Vietnam and the inflation in Vietnam from 1995 to 2010. The research will collect the date from 1995, because that is the time U.S abolished completely the trade embargo to Vietnam. That influenced international trade in Vietnam and created the relation between the balance of Payments and the exchange rate between USD-VND as well as the impact of the exchange rate on the inflation in Vietnam 5. Time scale This study is divided into four stages and the duration of each stage in particular and that of the study in general are predicted as follows: Stages Working Duration 1 Literature review 4 weeks 2 Collecting Data 6 weeks 3 Data analysis and presentation 4 weeks 4 Conclusion and recommendation 3 weeks It is flexible to change the duration of study subject due to unexpected problems occurring during the research process 6. Resources The research process will be involved in the following resources: A laptop computer to do the study Internet access to collect data and information Online library access to approach academic papers related to the study. The assistance from governments staff to access the date of exchange rates, the inflation index and the state of Balance of payments. Particular, the researcher needs the instructors guidance of how to use software to analyze data such as Microsoft Office Excel or SPSS, or others.