Marketing Engineering Ford Hotel Essay Example

Marketing Engineering Ford Hotel Essay Curso: Analisis Cuantitativo y Toma de decisiones: Fecha: 09 Marzo 2013 Integrantes: Monica Calderon Monica Chavez Monica Escobar Julio Jaramillo Sandra Saco Vertiz Case 3: Positioning the Infiniti G20 EXERCISES 1. Using the data in Exhibit 1 and the associated perceptual mapping software, describe the two (or, if applicable, three) dimensions underlying the perceptual maps that you generated. Based on these maps, how do people in this market perceive the Infiniti G20 compared with its competitors? El G20 es visto como un automovil atractivo y exitoso. Muy bien posicionado junto a otras marcas de la gama como BMW y Honda 2. Infiniti promoted the G20 as a Japanese car (basic version $17,500) with a German feel, basically a car that was like the BMW 318i ($20,000), but lower priced. Is this a credible claim, given the perceptions and preferences of the respondents? Los 2 principales competidores del G20 son BMW 318i and the Honda Prelude. Es una dificil tarea promocionar el G20 sobre el BMW 318i en alto prestigio y atractivo; este ultimo punto punto es subjetivo y los gustos del publico pueden cambiar facilmente. El prestigio del auto puede ser promocionado, pero con menor precio del G20 vs BMW, el publico podria percibir que el auto mas caro es el que mas prestigio tiene. De acuerdo a la data y en comparacion con el BMW 318i, el G20 tiene menor precio, elevado ahorro en combustible y larga garantia. Promocionar estos puntos del mercado el G20 tiene un gran valor sobre el BMW 318i es la mejor solucion y puede ser muy bien apreciado por los consumidores. 3. Which attributes are most important in influencing preference for these cars in the three segments (S1, S2 and S3) shown on these maps? We will write a custom essay sample on Marketing Engineering Ford Hotel specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Engineering Ford Hotel specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Engineering Ford Hotel specifically for you FOR ONLY $16.38 $13.9/page Hire Writer To which segment(s) would you market the Infiniti G20? How would you reposition the Infiniti G20 to best suit the chosen segment(s)? Briefly describe the marketing program you would use to target the chosen segment(s). Los mas importantes atributos por segmento son: Segment 1 (S1): Hi Prestige, Quiet, Interesting, and Common. Segment 2 (S2): Roomy, Easy Service, and Sporty. Segment 3 (S3): Unreliable, Poor value and Poorly built. El mercado para Infiniti G20 serian los segments 1 and 2, porque ellos aparecen como el modelo ideal de clientes para Infiniti. Ellos comparten las mismas cualidades y estilo de auto que estamos produciendo. Adicionalmente podriamos reposicionar el G20 como lujoso, deportivo, confortable, logrando satisfacer los requerimientos del consumidor de ambos segmentos. 4. What ongoing research program would you recommend to Infiniti to improve its evaluation of its segmentation of the market and positioning of its G20? Podria recomendar a Infiniti invertir mas tiempo concentrando o mejorando los atributos menos valorados por los consumidores, a la vez que podria encontrar la forma de hacerlos mas economicos e interesantes. Ayudando tanto a mejorar su produccion, costos y a la vez mejorar la percepcion del producto de parte de los clientes. 5. Summarize the advantages and limitations of the software provided for this application. Consideramos una limitante que el programe no brinde una explicacion de los resultados, o una interpretacion de los escenarios. Como ventaja podemos considerar que nos permite visualizar el impacto de cada uno de los atributos en el consumidor, y en base a esa informacion ofrecer mejoras en el producto final. Case 4: Forte Hotel Design EXERCISES 1. Design: Using a blank Excel spreadsheet, follow Step 1 in the Conjoint Tutorial and develop a Study Design Template (MEXL==Conjoint==Create Study Design Template) for Forte, using the attributes and levels from Exhibit 1. Next, follow Step 2 in the Tutorial, Create a data collection instrument, selecting Ratings method and 1 for the number of respondents (you). When you are done, check to be sure that your sheet looks like the Forte Hotel Data (Conjoint, 1 Ratings) data set in My Marketing Engineering. Then, briefly summarize the advantages and limitations of describing products as bundles of attribute options. En este ejercicio creamos los atributos y los diferentes niveles de cada atributo, familiarizandonos con el uso de la herramienta. 2. Utility assessment: Using the sheet that you created in Question 1, rate each of the bundles, giving your most preferred bundle 100 and your least preferred bundle 0, as described in Step 3 in the Tutorial. When you are done, follow Step 4 in the Tutorial and perform a utility assessment for yourself (MEXL==Conjoint==Create Study Design TemplateEstimate Preference Part Worths). Interpret your own preferences on the resulting Part Worths Sheet. Como resultado del ejercicio Podemos interpretar que Monica prefiere la habitacion con un escritorio y prioriza el telefono al internet. Desea entretenimiento exterior para practicar actividades deportivas. Le encanta la limpieza personal y desea sus zapatos bien lustrados. Tambien prefiera acercarse al restaurant al delivery. 3. Open the â€Å"Forte Hotel Data (Conjoint, 2 Partworths)† data set in My Marketing Engineering and review the Partworths developed from the respondents in this case. Based on your experiences in completing these tasks, summarize the advantages and limitations of conjoint analysis for obtaining preference data from customers. Respondents Preference Partworths Respondents preference partworths. The most preferred profiles sum up to 100, the least preferred to 0. Respondents / Small Suite Large Room Room Office Internet access Speaker phone Attributes and Levels 0 9 11 52 13 Amanda 10 37 0 0 9 Ann 26 0 10 21 0 Bruce 8 0 22 13 25 Byron 34 0 30 0 16 Byung 45 0 16 0 2 Colleen 17 7 0 7 24 Courtney 15 0 12 0 14 Daniel 13 0 24 10 23 Dierdre 11 20 0 9 0 Elio 0 27 7 4 0 Eugene 8 0 31 8 0 Frank 20 0 14 0 7 Gabriel 0 19 5 10 22 George 14 31 0 14 0 Gina 6 16 0 0 16 Hans 0 7 47 0 8 Hector 34 0 16 6 27 Jin Hyuk Room fax 0 3 14 0 11 0 0 38 0 19 2 10 21 0 13 9 25 0 Ventajas: Permite identificar la combinacion de atributos preferidos por los consumidores. Explotar los atributos preferidos o mas valorados con un adecuado plan de marketing. Permite caracterizar perfiles de los clientes y asi poder enfocar mejor nuestras ofertas. Limitaciones: No podemos segmentar completamente a nuestra oferta hacia el consumidor (salvo que la base sea estadisticamente robusta). Requiere de un analisis cualitativo previa para identificar las variables a considerar. 4. Analysis: Open the Forte Hotel Data (Conjoint, 3 Analysis) data set in My Marketing Engineering, which has competed Steps 5 and 6 in the Tutorial for you. Follow Step 7 in the Tutorial, ((MEXL==Conjoint==Run Analysis) and assess the viability of the four specific hotel concepts that Forte is exploring for the State College area. Base this evaluation on the preferences of a sample of 40 business travelers on that sheet (Exhibit 2) and the cost estimates summarized in Exhibit 3. The base cost to build each hotel room (without the attributes and options listed in Exhibit 3) is expected to be about $40,000 for a 150- to 200-room hotel, regardless of the mix of room types. . Identify the optimal product concept from among those Forte is considering. Explain how you arrived at your recommendation. Consideramos que optimal product 1 es el concepto que deberia considerar Forte porque este le permitira una mejor penetracion en el mercado, lo cual ademas de traer la mayor aceptacion redundara en un pronto recupero de la inversion. 6. Would you recommend product concepts other than the four Forte is considering for the State College market? Expla in how you arrived at your recommendation(s). Las 4 opciones engloban el tipo de cliente que normalmente tienen este tipo de cadena de hoteles con lo cual la segmentacion esta muy bien aplicada; sin embargo podrian agregar una opcion enfocada a empresas, BtoB, que esten interesadas en utilizar el hotel como centro de convenciones que duren uno o mas dias y la empresa contratante deba hospedar a sus invitados, si bien es cierto, no es constante todo el ano, podrian tener preparada una opcion con servicios estandar y ciertos entretenimientos. Podria llamarse Business 1. 7. Summarize the major advantages and limitations of a conjoint study for new roduct design. What conditions favor the use of this approach in the hotel industry? (Consider such factors as types of customers and market conditions in responding to this question). Este modelo le permite a la industria hotelera saber la valoracion del mix e atributos valorados por el cliente y de esta forma tener una propuesta enfocada en el publico objetivo al que se dirige, ademas l e permite saber, en la medida que disponga de informacion de los otros hoteles, en que segmento tendria mayores probabilidad de tener una mejor aceptacion. Sin embargo el uso de esta herramienta requeriria de un alto costo de inversion inicial en investigacion de mercados, ya que exigiria la realizacion de una encuesta que permita contar con datos para la evaluacion. Case 5: Durr Environmental, Inc. – Air Pollution Control Systems Durr faced the following questions: 1. Is it economically sensible to enter the US market? 2. If so, what would be the best offering to make? 3. Would it be better to provide two different offerings? If so, what should they be? 4. Which segment(s) of the customers should they target, with what selling proposition for their new offering(s)? Provide a business case to address these issues. Assume the following: The business must generate marginal revenue of $4MM/year to justify entry, and it will cost Durr an additional $3MM/year to support a second offering. 1. Modelo de Negocio: Tamano del Mercado * Participacion del Mercado *Margen de Contribucion Segun la premisa debemos justificar mas de US $4MM para justificar la entrada al mercado. Tamano del Mercado: Market research indicated that there would be about 300 units of that size sold in the US each year over the next decade. Participacion del mercado Margen de Utilidad: Producto Servair= 200K + 200K + 10K + 70K – 300K = US $180K Producto Premier= 200K+200K-170K+0+0= US $230K Producto Base =200K+0+0+0=US $200K Conclusion: Para Servair == 300 * 0. 1877 * 180 = US $10. 1 MM Para Premier = 300 * 0. 1433 * 230= US $9. 8 MM Para Base = 300 * 0. 0889 * 200=US $5. 3 MM Dado que los 3 escenarios son mayores a los US $ 4MM, podemos ingresar al mercado con cualquiera de los productos. Cada uno de ellos nos permitira mayor o menor ganancia segun nuestra apuesta. 2. If so, what would be the best offering to make? Luego analizamos por cada tipo de producto. Segmentamos por Producto 1: Y ahora segmentamos por Producto 2: Sugerimos el producto Premier DX porque tiene mayor probabilidad de aceptacion y por ende nos permite ganar mercado mas rapido. Maximizar beneficios y asegurarnos posicionamiento de marca. . Would it be better to provide two different offerings? If so, what should they be? Recomendamos ingresar solamente con el producto Premier, dado que lograriamos mayor participacion de mercado, un mayor nivel de beneficios e incluso eliminar un competidor. Sin embargo, si quisieramos incorporar un segundo producto sugerimos que sea el primero, pues pese a tener una menor contribucion marginal que el tercero tendriamos mayor probabilidad de aceptacion y por lo tanto tendriamos menor exposicion al riesgo. . Which segment(s) of the customers should they target, with what selling proposition for their new offering(s)? Podrian ser empresas que tienen un alto sentido de responsabilidad con el medio ambiente y desean ejercer control del sistema de emision de gases de manera eficiente. Prefieren invertir en un buen sistema y asegurar un contrato de servicio, para evitar quedarse sin soporte ante algun inconveniente.

List of Phrases Shakespeare Invented

List of Phrases Shakespeare Invented Four centuries after his death, we are still using Shakespeares phrases in our everyday speech. This list of phrases Shakespeare invented is a  testament that the Bard  has had a huge influence on the English language. Some people today reading Shakespeare for the first time complain that the language is difficult to understand, yet we are still using hundreds of words and phrases coined by him in our everyday conversation. You have probably quoted Shakespeare thousands of times without realizing it. If your homework gets you â€Å"in a pickle,† your friends have you â€Å"in stitches,† or your guests â€Å"eat you out of house and home,† then you’re quoting Shakespeare. The Most Popular Shakespearean Phrases A laughing stock (The Merry Wives of Windsor)A sorry sight (Macbeth)As dead as a doornail (Henry VI)Eaten out of house and home (Henry V, Part 2)Fair play (The Tempest)I will wear my heart upon my sleeve (Othello)In a pickle (The Tempest)In stitches (Twelfth Night)In the twinkling of an eye (The Merchant Of Venice)Mums the word (Henry VI, Part 2)Neither here nor there (Othello)Send him packing (Henry IV)Set your teeth on edge (Henry IV)Theres method in my madness (Hamlet)Too much of a good thing (As You Like It)Vanish into thin air (Othello) Origins and Legacy In many cases, scholars do not know if Shakespeare actually invented these phrases or if they were already in use during his lifetime. In fact, it is almost impossible to identify when a word or phrase was first used, but Shakespeare’s plays often provide the earliest citation. Shakespeare was writing for the mass audience, and his plays were incredibly popular in his own lifetime ... popular enough to enable him to perform for  Queen Elizabeth I and to retire a wealthy gentleman. It is unsurprising therefore that many phrases from his plays stuck in the popular consciousness and subsequently embedded themselves into everyday language. In many ways, it is like a catchphrase from a popular television show becoming part of everyday speech. Shakespeare was, after all, in the business of mass entertainment. In his day, the theater was the most effective way to entertain and communicate with large audiences. Language changes and evolves over time, so the original meanings may have been lost to language. Changing Meanings Over time, many of the original meanings behind Shakespeares words have evolved. For example, the phrase sweets to the sweet from Hamlet has since become a commonly used romantic phrase. In the original play, the line is uttered by Hamlet’s mother as she scatters funeral flowers across Ophelia’s grave in Act 5, Scene 1: Queen: (Scattering flowers) Sweets to the sweet, farewell!I hopd thou shouldst have been my Hamlets wife:I thought thy bride-bed to have deckd, sweet maid,And not have strewd thy grave. This passage hardly shares the romantic sentiment in today’s use of the phrase. Shakespeare’s writing lives on in today’s language, culture, and literary traditions because his influence (and the influence of the ​Renaissance) became an essential building block in the development of the English language. His writing is so deeply ingrained in the culture that it is impossible to imagine modern literature without his influence.

Alumni Tracking System Essay Example for Free (#2)

Alumni Tracking System Essay An issue tracking system (also ITS, trouble ticket system, support ticket or incident ticket system) is a computer software package that manages and maintains lists of issues, as needed by an organization. Issue tracking systems are commonly used in an organization’s customer support call center to create, update, and resolve reported customer issues, or even issues reported by that organization’s other employees. An issue tracking system often also contains a knowledge base containing information on each customer, resolutions to common problems, and other such data. An issue tracking system is similar to a â€Å"bugtracker†, and often, a software company will sell both, and some bugtrackers are capable of being used as an issue tracking system, and vice versa. Consistent use of an issue or bug tracking system is considered one of the â€Å"hallmarks of a good software team†.[1] A ticket is an element contained within an issue tracking system which contains information about support interventions made by technical support staff or third parties on behalf of an end-user who has reported an incident that is preventing them from working with their computer as they would expect to be able to. Tickets are commonly created in a help desk or call center environment. Typically the ticket will have a unique reference number, also known as a case, issue or call log number which is used to allow the user or support staff to quickly locate, add to or communicate the status of the user’s issue or request. These tickets are so called because of their origin as small cards within a typical wall mounted work planning system when this kind of support started. Operators or staff receiving a call or query from a user would fill out a small card with the user’s details and a brief summary of the request and place it into a position (usually the last) in a column of pending slots for an appropriate engineer, so determining the staff member who would deal with the query and the priority of the request. Alumni Tracking System. (2016, Dec 09).

The impact of sales promotion by 'Nike Golf' in Thailand on the Essay

The impact of sales promotion by 'Nike Golf' in Thailand on the Strength of the Brand - Essay Example The importance of price in purchase decisions puts an emphasis on the relationship between the price of a purchased item and its quality (Mesak, 1979). Among the most attention-grabbing is the sales promotion of Nike golf Thailand used for their Driver and golf clubs. This was also the event Driver SQ series was introduced in 2006. The approach was to reduce the cost of the item in a short period of time. For demonstration, when the company promotes new product, which is done once every year, the price that kicks off at roughly four hundred dollars ($400) to six hundred dollars ($600), which is about 13, 000-20, 000 Thai Baht will hold a price of just about $250 (approximately 8, 000 Thai Baht) six months later. Then towards the end of the promotion, it will fasten to a price of $120 at the least, which is around 5, 000 Thai Baht. January 2002 came into the vastly competitive golf club industry of $1.5 billion. Nike is relying on its sound brand image as well as its deep pockets to vie in commerce where companies are inclusive of rigorous technologies (Gabrielle et al, 2002) when golf became popular and demands begin to escalate. Companies subsequently changed mode of production to mass production by means of shifting production processes to China with the intention of decreasing the costs (Anderson, 2008). Owing to the formidable marketing strategy as well as the production mode which is being used by Nike golf in promoting their merchandise, items of Nike golf are virtually offered in all golf shops throughout the world. They are able to distribute merchandises through dealers on every country and that particular dealer ought to employ their own strategy or technique in advertising their products. Hence, the Thailand Nike golf sales promotion which is being applied for their SQ driver series is distinctive from other sales promotion used by dealers from other countries

Training needs analysis Essay Example | Topics and Well Written Essays - 3750 words

Training needs analysis - Essay Example Training needs analysis involves assessing the needs of the Hospital Services Advisors, through a training programmme and evaluating the training needs analysis. The organisation which will be the focus of such a process is Ramsay Health Care UK. RAMSAY HEALTH CARE UK The founding of Ramsay Health Care (RHC) was back in 1964. The company has developed, and has over 117 hospitals. Furthermore, it has day surgery amenities in France, Australia, Indonesia, and United Kingdom. This made the organisation assume the status of a global private healthcare operator. In England, the company obtained Capio UK and its group of hospitals in 2007. By September 2010, RHC had employed more than 3500 employees, making it the top health care providers in the UK. This achievement provided a solid foundation for expansion. The company benefits from its established trade name because of its wide spread network. It competes effectively with regional players. Currently the RHC is in a lasting affiliation with the National Health Services (NHS), where it provides surgical and diagnostics services to both private and self-sponsored patients. In the year 2010, RHC had a 10% augmentation of revenue after getting revenue of 350.2 million in the 2009 financial year. During the Medibank Private Menders’ Survey, RHC was ranked among those who had the top honors. Moreover, RHC was also among the five finalists of the best Health and Wellbeing Strategy in the Australian Human Resource Award. Furthermore, it has an excellent ability to satisfy its customers’ needs. For this reason, it has constantly emerged the top three after rating the two hundred service companies in the private and public sectors. There has been an escalation of birth rates, growth of outpatients’ treatment and the increase of the ageing people. Consequently, the economic environment and the demand for private health care are steadily escalating. This forces the RHC to expand its hospitals in the UK so as to succeed in catering the needs of the public. Additionally, RHC has successfully maintained satisfaction for its staff by ensuring that the proper work place health and protection risks are on check. Consequently, RHC has had a reduction of the time wasted because of injuries. The aim of RHC is to be at the top in offering the highest quality clinical services among the private healthcare hospitals. Furthermore, the organisation responds to the requirements of its patients by providing the best customer services. For them to meet their objectives, the RHC conducts an operation measure every year toward improving the patients’ experiences, and clinical effectiveness. Additionally it acknowledg es the importance of investing in human capital. Therefore, this has been the reason for its current achievements and developments. Moreover, the RHC offers scholarships to its staff who wishes to further their studies. For example, the company recently offered sixty thousand dollars for the staff to pursue postgraduate at its will. The strengths of the organization incorporate its wide network since it has several outlets that offer the necessary services to the clientele base. This enhances its ability to compete within the health industry. Furthermore, its personnel are well versed with operational processes making it simple to embrace emerging technologies that enhance their skills. An additional strength pertains to the organization’s ability to attain increased revenues as illustrated in the financial outcomes. The most significant weakness arises from the inability to determine the patient’

Nike Cost of Capital Essay Example for Free

Nike Cost of Capital Essay Kimi Ford a portfolio manager at NorthPoint Group which is a mutual-fund management firm, is considering to buy some shares from Nike, inc even if it’s share price had declined from the beginning of the year, for the Northpoint Large-cap fund she managed which invested mostly in Fortune 500 companies and it was doing well despite the decline in the stock market over the last 18 months. Kimi therefore surveyed the results of Nike’s fiscal-year 2001which had been revealed a week earlier. Issues that caused a decline in market sales as revealed by the management of Nike 1. Revenues since 1997 had stopped growing but remained around $9. 0 billion. 2. The net income had fallen from $800m to $580m a decline of $220 million. 3. Nike’s market share in the U. S. athletic shoe industry had fallen from 48 percent in 1997 to 42 percent in 2000 (6% decline) 4. The issue of Supply-chain and strong dollar exchange rate also affected the revenue negatively. Nike’s Strategic plan to address the above issues 1. Increase revenues by developing more athletic-shoe products in the mid-priced range. 2. Push its apparel line which had performed tremendously well. 3. Exert more expense control on the cost side. 4. Nike’s executives expressed their interest to continue with the long-term revenue growth target of 8 to 10 percent and earnings-growth targets of above 15 percent. Although the management presented its plan to improve on its performance, there were mixed reactions from the third party analysts. Kimi Ford was also not satisfied with the Nike’s analysis therefore she decided that it was necessary to develop her own discounted-cash-flow forecast. She found that Nike was overvalued at the discounted rate of 12% at its current share price of $42. 09. She also did a quick sensitivity analysis which revealed that Nike was undervalued at discounted rates below 11. 17%. In order for Kimi to make a proper investment decision for her Fund, she asked Joanna Cohen to calculate the cost of capital. However there were some problems. Cohen’s calculation of cost of capital. She used single cost of capital for the apparel and footwear lines assuming that they are sold through the same marketing and distribution channels and are often marketed in other collections of similar designs. WACC (Weighted Average Cost of Capital) WACC is calculated using weighted averages of debt (Kd) and equity (We) Cohen used Capital Asset Pricing Model (CAPM) to calculate WACC 0f 8. 4 % however, she used the book values yet weights should be based on the market value. Her result of $3,494. 5 for the Equity was wrong. The formula for calculating the Market value of equity is E = stock Price x Number of shares outstanding .

samsung in china :: essays research papers

Environmental Analysis External Environment Chinese Market -  Ã‚  Ã‚  Ã‚  Ã‚  still socialist economy „ »Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  huge gap between the stated plans and the actual ability of government to manage and control the economy „ »Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  tremendous amount of economic interaction took place outside the government ¡Ã‚ ¦s formal economic plan -  Ã‚  Ã‚  Ã‚  Ã‚  many smugglings and piracies -  Ã‚  Ã‚  Ã‚  Ã‚  regional blockades -  Ã‚  Ã‚  Ã‚  Ã‚  over-employment problem Chinese color TV Market -  Ã‚  Ã‚  Ã‚  Ã‚  full production capacity in demand „ »Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  principal battleground -  Ã‚  Ã‚  Ã‚  Ã‚  high competition „ »Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Japanese firms: high-end market. Increasing production bases „ »Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Domestic Firms: low-end market. But they were less competitive in large screen TV. -  Ã‚  Ã‚  Ã‚  Ã‚  small color TV market was shrinking „ »Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  large market size of these product lines facilitated the fast achievement of cost reduction(economy of the scale, learning effect) Consumer analysis -  Ã‚  Ã‚  Ã‚  Ã‚  only 41% of households had color TV „ »Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  80% of urban, 28% of rural „ »Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Low-end market is not a viable long-term. But overall market was still expanding. -  Ã‚  Ã‚  Ã‚  Ã‚  Buying power: expanding both high-ends and low-ends -  Ã‚  Ã‚  Ã‚  Ã‚  Tendency that first image of a product lasted long in the eyes of the consumer. „ »Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  the reason for differentiation needed focusing on high-ends -  Ã‚  Ã‚  Ã‚  Ã‚  consumer preference „ »Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Urban- brand name, functionality were important factors. „ »Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Rural- reasonable quality and low price were preferred. -  Ã‚  Ã‚  Ã‚  Ã‚  High protected market: too much tariff cost „ »Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  localization needed Domestic (Korean) Market -  Ã‚  Ã‚  Ã‚  Ã‚  Deteriorating of competitive advantage: rising the labor cost -  Ã‚  Ã‚  Ã‚  Ã‚  Korean government policy: supportive of big business „ »Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  getting worse of Korean market „ »Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Losing the M/S in the U.S. and no longer competitive in the low-end product „ »Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  need to change the strategy focusing on high-end, high-tech -  Ã‚  Ã‚  Ã‚  Ã‚  Liberalization of Korean market „ »Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Foreign firms were permitted to sell their product directly „ »Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  More competitive in Domestic market, losing the domestic M/S „ »Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Samsung had to expand the foreign market. Internal Environment Experience in the U.S. -  Ã‚  Ã‚  Ã‚  Ã‚  Set up the subsidiary there in 1979 -  Ã‚  Ã‚  Ã‚  Ã‚  Focusing on the low-end market segment based on competitive labor cost in Korea because of large demand and low competition base, and low barrier in the U.S. -  Ã‚  Ã‚  Ã‚  Ã‚  Samsung produced a few of the most popular sizes TV for cost reduction through economies of scale and the experience curve. -  Ã‚  Ã‚  Ã‚  Ã‚  Dual brand policy: adopting  ¡Ã‚ §buyer brand name(large retailers or OEM) ¡Ã‚ ¨ mostly but trying to build its own brand image -  Ã‚  Ã‚  Ã‚  Ã‚  Establishing a production subsidiary in the U.S. because of trade barrier -  Ã‚  Ã‚  Ã‚  Ã‚  Policy of Japanese firms: targeting high-ends for differentiation through brand name recognition „ »Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Matsushita: 4% of M/S in 1995 but could be high-price, higher profit -  Ã‚  Ã‚  Ã‚  Ã‚  Policy of Samsung: still pricing strategy even though it had good quality of product „ »Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  3% of M/S, but much less profit than Matsushita and facing intense competition -  Ã‚  Ã‚  Ã‚  Ã‚  Importance of TV industry to Samsung: second proportion of Samsung electronics „ »Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  It was getting worse in situation of Samsung electronics, so needed some way to solve these problems Market participation in China -  Ã‚  Ã‚  Ã‚  Ã‚  later market entering than Japanese firms -  Ã‚  Ã‚  Ã‚  Ã‚  The establishment of SCH would enhance its image in China and speed up the accumulation of local knowledge of the market.

Advances in Public Health Care in the Last Century

Mammograms are now being performed at 35, 40, and then every year after a woman reaches the age of 50. All of these precautions have led to the drop in death rates of these cancers, that were once deadly killers. Another Important advancement in public health in the last century was motor vehicle safety. The CDC states that motor vehicle accidents are among the 10 leading causes of death among citizens of all ages and the leading cause of death among people ages 5-34. In terms of death of people under the age of 65 motor vehicle accidents came second only to heart disease and cancer.The CDC also states that although the rate of travel went up 8. 5% across the nation, the death rate decreased from 14. 9 per 100,000 population to 1 1. 0 per 100,000. The Injury rate declined from 1,130-722. Motor vehicle accidents are Incredibly easy to prevent. As technology progressed cars became safer as well as the roads on which the cars were driven due to new laws being passed. For example as tech nology progressed It created more hazards. New laws are being created to prevent the Increase In accidents from hand held phone use, and testing and driving.Also new laws have state that stables must be worn by article on the Pump Handle from 2011 that another reason there was a decrease in death rates was because of the laws regarding teens and graduated drivers accessing, and car-seat restrictions and laws. (Brickwork, 2011). Although these decreases were incredible, as technology progresses law makers and car production companies will have to stay on top of safety concerns and hazardous conditions. One of the biggest advances made for families in the public health department was the prevention of childhood lead poisoning.Almost every home built before 1978 was constructed using lead paint. Lead paint affects mostly children under the age of 7, because their bodies and brains are still developing and sensitive to even the mallets amounts of lead. Lead can cause a multitude of inju ries in young children; including. These include learning disabilities, brain damage (sometimes subtle) loss of intellect, academic failure, neurophysiology deficits, ADD (Attention Deficit Disorder), hyperactive behavior, antisocial (criminal) behavior, neurological problems, encephalopathy (brain swelling), major organ failure, coma, and even death.All these problems occur through an accumulation of lead, from the paint being ingested by infants, toddlers and children. This problem mainly occurs in low income families vying in poorly maintained housing and in poverty. This occurs because the paint in the homes was not updated since the ass's when lead based paint was legal. In the early ass's only 5 states had laws regarding lead poisoning prevention. By 2010, 23 of the 50 states had laws about the paint, as well as federal laws protecting against lead paint poisoning.Most of the laws including the ones in Maryland, state that before a home, apartment building or residence can be sold or rented to a family or individual, it must be inspected for lead paint. If lead paint is present in the accidence, it must be sanded off, and then repainted with a safe and nontoxic paint. Although most people don't consider occupational safety as a â€Å"health concern† the CDC had occupational safety improvements one of their top 10 advances in public health for the last century. For example, out of the 1. Million injuries in health care workers in back problems. This is caused from the lifting of patients in nursing homes, hospitals, and residential care. The CDC stated in its article â€Å"Following widespread dissemination and adoption of [a best practices patient-handling aerogram that includes the use of mechanical patient-lifting equipment] by the nursing home industry, Bureau of Labor Statistics data showed a 35% decline in low back injuries in residential and nursing care employees between 2003 and 2009†. CDC, 2011) Not only does this practice prevent workers from being injured but also helps prevent injuries to patients from being mishandled by health care providers. Another main achievement in the last century was the advance in vaccines and their prevention of diseases. New vaccines such as retrovirus, pneumatically conjugate, trivalent macroeconomic conjugate, herpes sister, and human voluptuaries (HP) vaccines along with the tetanus, diphtheria, and cellular pressures (for teens and young adults) have been created to help with the spread of diseases.The HP vaccine was a major advancement since HP had become one of the most widely spread Stud's in the nation. The vaccine is important because there is no way of knowing if the virus is present unless warts are present, and no way of testing for it on males or females, unless the warts themselves are visible. Also the cancerous is detected through a routine pap smear. Many teens and young adults practice unsafe sex leaving themselves susceptible to multiple Stud's along with the silent one known as HP.Most young men and women are encouraged to get the leading HP vaccine Guardrail. The pneumatically conjugate vaccine was a major advancement for those with instrumentation diseases, infants, and the elderly. As people get older, or are diagnosed with instrumentation diseases such as Lupus or diagnosed with cancer, it makes it harder for their bodies to fight off infection and harder for them to recover. Whereas infants t not have built up a strong enough immune system to fight off such strong virus, leading to hospitalizing or complications.The CDC states in their report, â€Å"Following the introduction of pneumatically conjugate vaccine, an estimated 211,000 serious pneumatically infections and 13,000 deaths were prevented during 2000-?2008† (CDC, 2011). Their report talks about advances in older vaccines, such as Hepatitis A, B and Variable, which caused these diseases to be at record low by the end of the decade. In addition age specific mortality from variable of people under the age of 20 declined by 97% from 0. 65 before the vaccine to 0. 02 during 2005-2007.These vaccines are not only important for those having risk factors of a higher mortality rate from the viruses but, also for their close family and friends who may be carrying a dormant disease and pass it on without knowing. The PAPA founded in 1872, is one of the oldest and most diverse organizations of public health in the world. Its primary goal is to protect all Americans and their communities from serious preventable health threats. PAPA strives to assure community-based health promotion, disease prevention activities and preventative health services are universally accessible in the United States.

The Power of Social Media and Its Impact on the Current Business Environment

The number of internet users has increased over the last decade due to the development of new technologies, internet availability and improved connectivity. Various online communications platforms have been invented and are widely used for both personal and business purposes world wide and social networking is the latest communication platform helping people connect to each other across different places. Its introduction has changed the way groups of people are connecting and communicating in business via online communities and professional networks. In business, many multi-national companies are currently moving beyond traditional media channels and using social network sites as a medium to reach their targets consumers instead. There is no argument that social networking is the key player driving new media communications in the digital era and its benefits and functions are impacting business considerably. There are hundreds of social networking platforms that have been introduced to the market but currently there are only two major sites recognised as the world's most powerful platforms attracting millions of users to participate. Firstly there is Facebook, a social network service that allows users to create their own profile, status, interest and preferences and also share information with friends and contacts. According to Trimpe (2011), reported that Facebook's active user base is 519 million which equates approximately to 1 in 13 of every person on earth. In the Facebook world millions of pieces of content, links and event invitations are shared every 20 minutes indicating the enormous power of Facebook as a social media tool. Secondly there is Twitter, a social network platform that allows users to generate and share messages, or â€Å"Tweets†, up to a maximum of 140 characters. According to Chiang (2011), claimed that there are nearly 200 million Twitter's users worldwide. The most common use is to promote business information about products and services or sometimes to educate industry on a business products or services. Due to the fact that these two social networking services possess millions of people's profiles, demographics and personal interests, thousands of multinational companies have turned their focus on new social media strategy to reach their target online. The term ‘social media’ has become the most recent area focused on by marketers, advertisers and public relations professionals in various business sectors and many experts have studied and tried to understand the benefits and functions of the term social media. According to Turner (2011), the Chief Content Officer of the 60 Second marketer reported that social media is about creating and having conversations among networks in online forums, blogs, and social networking sites. The key fundamental function is to use them as a medium for contacting, sharing and promoting data and contents. But when it comes to business, the main objective of operating social media is far beyond that. In business, social media is currently claimed to be the best tool in helping a company gain larger numbers of their target consumers just by providing a digital experience related to their products and services. Social media is also playing an important role in driving consumers brand engagement. According to Schmitt (2009), studied about digital brand experience and the result indicated that consumers who have a chance to engage with a brand in social networking sites can evolve from passive reactors to support the brand almost instantaneously. Creating a brand presence in social media can create not only opportunities for a company to gain more customers but also help marketers to understand more deeply what their potential target customers think towards their products and services thanks, for example, to Facebook that first invented the â€Å"Like† application that allows users to express their interest towards other websites, links or even competitors brands and share across networks. Thanks considerably to the advantages of social media, and its large numbers of potential target consumers, it is no surprise that many global companies have selected social networking as a key medium to start launching their campaign. According to Parsons (2011), reported that recently, Kellogg’s, the cereal manufacturer, launched a new range of Krave cereal and used Facebook as a medium to communicate and offer free sample packs to around 80,000 consumers on their Facebook fan page. The brand also developed video content to engage their 16-24 year old target age group to create interaction in Facebook. Additional examples show that Dell also gained a major success generating $3 million in sales after it launched its online outlet through Twitter and Starbucks has achieved the top ranking of Facebook brand pages, with nearly 4 million friends, by just offering fans coupons for free pastries and ice cream. Additionally, Whole Foods has topped Twitter with 1. million followers by broadcasting weekly specials and shopping tips (Schmitt 2009, p. 26). Companies in the FMCG industry are not the only sector that is involved in social media. Currently Honda, the Japanese automotive manufacture, is implementing their new marketing initiative from budget-led to customer-led by moving beyond traditional advertising and using social media as a tool to understand, manage and encourage open communication and conversation among their customers (Fisher 2011). In this point, the decision to buy a durable good like a car is a lengthy process, so to ensure that their brand will be in front of mind of consumers, Honda then focuses through a combination of data analytics using, and social influence methodologies, to engage and change consumer perception and increase brand awareness at the same time. In other words the role of social media, in this case, is to help maximise the goodwill and favourable mentions of company and brands. Moreover, not only can a platform of social networking provide a benefit to communicate with customers but it also enhances the capability of internal communications amongst staff as it has benefits of real-time discussion, response and speed to spread out information or opinions internally and reduce the time spent in meetings and it is enormously useful for companies with teams/staff members who working in different locations or time zones. For instance, according to Willson (2011) reported that AT&T, a US telecommunications company, launched a new tool aimed at providing their staff the opportunity to have discussions, brainstorm and refine ideas through its own internal social media platform. Employees have opportunities to be involved by voting their opinion on the company's ideas and strategies. As a result of this implementation, and in just 6 months, there are more than 200 topics that have been discussed with great outcomes and many fresh ideas generated without wasting time in meetings. Undoubtedly, social media platforms help a company communicate to both customers and staff faster and easier, however, the easy access of shared data can be a risk to a company’s confidential products and information. Many companies to date have suffered from the secret leaking of their products before its launch to market and it is not only bloggers or online journalists who cannot keep the information secret but also staff who are caught, sometimes by mistake, sharing confidential information. As recent examples, Coggan (2011), reported that Renault has suspended three senior executives allegedly for passing on blueprints for electric cars, Facebook’s corporate privacy settings went wrong when some of the social network’s finances were published and a strategy document from AOL came to light revealing that the internet and media firm’s journalists were expected to write five to ten articles a day. As a result of this type of leak information many companies, especially in the USA, do not allow employees to use their own computers or use memory sticks for certain online services. Accordingly Robert Half Technology also found in 2009 that more than half of chief information officers in America blocked the use of networking sites such as Facebook at work to prevent leaking of information. In the digital era, today's business is borderless with mobile devices, smartphone and computers helping the world connect with the internet. Social networking is a new communications platform that enhances this borderless world providing users with an ability to contact one another and spread information. Many companies use these social networks as a key strategic media to reach their target consumers or adapt its platforms for internal communications purposes to enhance the productivity of its members. However, with its easy access and ability to disperse information rapidly, social networking is becoming a big challenge for todays businesses on how to control data leaking and to protect information assets whilst, at the same time, sharing data without affecting the company's competitiveness. Ultimately, the challenge of gaining benefit from social media is to operate it in a balanced way and in the same way a company has always managed its confidential information. A company must know what it wants to achieve from spreading information about its products and services and also what information it needs to protect . A businesses staff who are involved in the management, operation and control of these platforms should be trained to know how to add accurate data in an online social context and be able to understand what information is acceptable to share.

Stress and Change essays

Stress and Change essays Introduction. The presence of stress in the work organization is a problem which creates operational problems and additional costs for American businesses. The organizations in which people work affect their thoughts, feelings, and actions in the workplace and away from it. Likewise, people's thoughts, feelings, and actions affect the organizations in which they work. Organizational behavior is an area of inquiry concerned with both areas of influence: the affect of work organizations on people and people on work organizations. The slice of the organizational behavior literature this paper addresses has to do with the feelings of workers, how organizations affect them and how they affect organizations. As will be seen in the following section, we focus on the affective dimensions of organizational behavior because organizational researchers have begun to demonstrate a serious interest in moods and emotions in the workplace. The problem faced by organizations and their leaders is how to help individuals adapt to changing the workplace without developing maladaptive behaviors. Change is inevitable, and in the current business environment, the rate at which change is being demanded is also increasing. Businesses can no longer adapt business policies and practices which are suitable for regional issues, because the economy is becoming global. The organization which settles into specific patterns and practices which in the past would have successfully guided them for a generation now finds that competition half way across the world is forcing change, adaptation and innovation on a constant basis. The organization which stands still is soon left behind, However, in the lives of the organization's members, constant change is a source of stress, and the constant stress can negatively affect the organizations efficiency, and effectiveness. ...

Toyota study (Strategic Management) Essay Example | Topics and Well Written Essays - 1250 words

Toyota study (Strategic Management) - Essay Example To almost anyone you turn to, strategy is a course of action, it is a plan or a way of doing things unique to a particular organisation or identical to other organisations. It is some sort of consciously intended guidelines to deal with a situation. In management, however "strategy is a unified, comprehensive, and integrated plan.designed to ensure that the basic objectives of the enterprise are achieved" (Mintzberg H. et al 2003:4). According to Johnson et al (2005), taking a business from where it is to the future or desired state involves some strategic decisions and choices. Strategic choices are concerned with decisions about future state of organisations. Strategic advantages are not always achieved by competition alone. Collaboration between potential buyers and sellers and some other dealers turn to be very beneficial and advantageous when negotiation and contracting costs reduces (JSW: 2005:261) Corporate level strategy is more concern with product diversity, market diversity, corporate parenting and managing portfolio. As our client have restriction on product diversity based upon contract conditions with the respective supplier, and the lack of portfolio of business to operate upon we will concentrate our corporate decision based on market diversity and corporate parenting roles. Questions like, Should we grow Which business unit should we grow How do we grow the business unit And what activities must be given up by our client to grow The choices include, collaboration, or international expansion, diversification or development of traditional Toyota brand. Expanding into more eco-friendly vehicles. The international strategy of Toyota Company also takes into account the value adding services it provides to its partners and dealers in different countries. By adding value to its partners Toyota increases its market potential and customer base in different geographical locations. By maintaining long-term relationship with its dealers and stakeholders the company meets one of its major objectives. The company has increasing used partners worldwide to benefit from its generic focus and cost leadership strategy. To the company, "offering inexpensive but durables cars and is essential for customer's satisfaction. By working with partners in different locations, Toyota has gained lasting competitive advantage over its competitors. Because of synergistic gains resulting from such partnership, the company as a whole is greater than the sum of its parts. This is consistent with Javidan (1998:6) finding that successful organisation demonstrate a particular set of mindset. To these organisations, collaboration and partnering is viewed as an opportunity not a threat. The company unique resources which include its patents, trademark, resources rights (Cotton), strategic

Women's Appearance and Sexuality Represent Power Research Paper

Women's Appearance and Sexuality Represent Power - Research Paper Example Madonna, Miley Cyrus, and Lady Gaga are just some of the few cultural musical icons who embody the sexualized image of a woman with many of their music video featuring them in near stark nudeness such as, wrecking ball. This is viewed as promoting a certain image of woman which results in audiences relating their value and worth based on their sexuality and physical appearance, many of the adverts in popular media capitalize on this and women are encouraged their sexual appeal to sell products in line with the popular modern adage that sex sells. The success of women tend to be attached to their physical attractiveness as is evinced in numerous Hollywood productions, for example in Iron Man, the leading woman who is also iron man’s lover is portrayed as both highly successful as a businesswoman and also very sexually attractive. This is said to promote the perception that a woman’s success is based on their beauty and sexual attractiveness. In view of the fact that wome n already have to work hard and often harder than men to be acknowledged as successful, popular culture is criticized for making them feel they need to also be sexually attractive so as to realize their full success and therefore limits some from reaching the full potential. While this argument is plausible, and one must concede that in some cases the connection between sexuality and success is overstated, suggesting that women should be limited in the extent to which they can express their sexuality borders repressing them.